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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0203	Globalization and Istanbul	Fall Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	none
Course Objectives:	The course’s main purpose is to raise awareness of students on the transformations that are happening in Istanbul with the rise of globalization process. At the end, the student will understand how to evaluate the practice of neoliberal urbanization within the context of Istanbul.

Learning Outcomes

The students who have succeeded in this course;
Define the origin of capitalism and urbanization, recognise the thoughts of Michel Foucault on governmentality, describe the meaning of globalization within an economical context, relate globalization process and Istanbul, interpreting the influences of globalization on Istanbul, debate the economic globalization and consumption culture in Istanbul, summarise the genesis of neoliberal globalization in Turkey, recognise the problems of neoliberal urban transformation in Istanbul, evaluate the idea of global city in terms of Istanbul example

Course Content

• Globalization
• Economic perspective of Globalization
• Neoliberal Globalization
• Neoliberalism and Urbanization
• Istanbul and Neoliberal Turkey
• Urban Gentrification in Istanbul
• Consumption Culture in Istanbul

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	What is Globalization?	Reading Eric Hobsbawm’s text
3)	Neoliberal Transformation in Turkey	Litereture of Ziya Öniş and Fikret Şenses
4)	Daily Life in Istanbul	Movie Projection
5)	Being Istanbullite and Arabesk Culture	The reading of Ayşe Öncü
6)	Globalization and Istanbul	Martin Stokes’ article
7)	New Life Styles and Lifespaces	Rıfat Bali’s reading
8)	Guest Lecturer	Geoffrey Bowe makes a presentation
9)	Urban Gentrification	Çağlar Keyder’s literature
10)	Urban Gentrification 2	Presentation on the transformation of Tarlabaşı
11)	Global Culture of Consumption and Housing in Istanbul	The reading of Ayşe Öncü
12)	The Transformation of Asmalimescit and Cihangir	The reading of Nihal Coşkun & Selcen Yalçın
13)	Documentary	The documentary is called Ekümenepolis
14)	Revision
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:

Hobsbawm, Eric. (2007) Globalisation, Democracy and Terrorism, London: Abacus. pp. 1-15

Öniş, Ziya & Fikret Şenses. (2009) “The New Phase of Neo-liberal Restructing in Turkey”, in Turkey and the Global Economy by Ziya Öniş & Fikret Şenses, New York: Routledge. pp. 1-10

Öncü, Ayşe. (1999) “Istanbulites and Others: The Cultural Cosmology of Being Middle Class in the Era of Globalism”, in Çağlar Keyder İstanbul: Between the Global and Local, USA: Rowman and Littlefield Publishers, pp. 95-120

Stokes, Martin. (1999) “Sounding Out: The Culture Industries and Globalization of Istanbul”, in Çağlar Keyder İstanbul: Between the Global and Local, USA: Rowman and Littlefield Publishers, pp. 121-140

Bali, Rıfat. (2009) From Tarz-ı Hayat to Life Style, İstanbul: İletişim, pp.134-174

Öncü, Ayşe. (1997) “The Myth of the ‘Ideal Home’: Travel Across Culture Border to Istanbul”, in Ayşe Öncü and Petra Weyland Space, Culture and Power: New Identities in Globalizing Cities, USA: Macmillan.

Coşkun, Nihal & Selcen Yalçın. (2007) “Gentrification In a Globalising World, Case Study: Istanbul”,

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Quizzes	3	% 10
Homework Assignments	2	% 5
Project	2	% 5
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	2	2	4
Project	2	4	8
Quizzes	3	6	18
Midterms	1	10	10
Final	1	10	10
Total Workload			92

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3