PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0203 | Globalization and Istanbul | Fall | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | none |
Course Objectives: | The course’s main purpose is to raise awareness of students on the transformations that are happening in Istanbul with the rise of globalization process. At the end, the student will understand how to evaluate the practice of neoliberal urbanization within the context of Istanbul. |
The students who have succeeded in this course; Define the origin of capitalism and urbanization, recognise the thoughts of Michel Foucault on governmentality, describe the meaning of globalization within an economical context, relate globalization process and Istanbul, interpreting the influences of globalization on Istanbul, debate the economic globalization and consumption culture in Istanbul, summarise the genesis of neoliberal globalization in Turkey, recognise the problems of neoliberal urban transformation in Istanbul, evaluate the idea of global city in terms of Istanbul example |
• Globalization • Economic perspective of Globalization • Neoliberal Globalization • Neoliberalism and Urbanization • Istanbul and Neoliberal Turkey • Urban Gentrification in Istanbul • Consumption Culture in Istanbul |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | What is Globalization? | Reading Eric Hobsbawm’s text |
3) | Neoliberal Transformation in Turkey | Litereture of Ziya Öniş and Fikret Şenses |
4) | Daily Life in Istanbul | Movie Projection |
5) | Being Istanbullite and Arabesk Culture | The reading of Ayşe Öncü |
6) | Globalization and Istanbul | Martin Stokes’ article |
7) | New Life Styles and Lifespaces | Rıfat Bali’s reading |
8) | Guest Lecturer | Geoffrey Bowe makes a presentation |
9) | Urban Gentrification | Çağlar Keyder’s literature |
10) | Urban Gentrification 2 | Presentation on the transformation of Tarlabaşı |
11) | Global Culture of Consumption and Housing in Istanbul | The reading of Ayşe Öncü |
12) | The Transformation of Asmalimescit and Cihangir | The reading of Nihal Coşkun & Selcen Yalçın |
13) | Documentary | The documentary is called Ekümenepolis |
14) | Revision | |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Hobsbawm, Eric. (2007) Globalisation, Democracy and Terrorism, London: Abacus. pp. 1-15 Öniş, Ziya & Fikret Şenses. (2009) “The New Phase of Neo-liberal Restructing in Turkey”, in Turkey and the Global Economy by Ziya Öniş & Fikret Şenses, New York: Routledge. pp. 1-10 Öncü, Ayşe. (1999) “Istanbulites and Others: The Cultural Cosmology of Being Middle Class in the Era of Globalism”, in Çağlar Keyder İstanbul: Between the Global and Local, USA: Rowman and Littlefield Publishers, pp. 95-120 Stokes, Martin. (1999) “Sounding Out: The Culture Industries and Globalization of Istanbul”, in Çağlar Keyder İstanbul: Between the Global and Local, USA: Rowman and Littlefield Publishers, pp. 121-140 Bali, Rıfat. (2009) From Tarz-ı Hayat to Life Style, İstanbul: İletişim, pp.134-174 Öncü, Ayşe. (1997) “The Myth of the ‘Ideal Home’: Travel Across Culture Border to Istanbul”, in Ayşe Öncü and Petra Weyland Space, Culture and Power: New Identities in Globalizing Cities, USA: Macmillan. Coşkun, Nihal & Selcen Yalçın. (2007) “Gentrification In a Globalising World, Case Study: Istanbul”, |
References: | - |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Quizzes | 3 | % 10 |
Homework Assignments | 2 | % 5 |
Project | 2 | % 5 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 2 | 2 | 4 |
Project | 2 | 4 | 8 |
Quizzes | 3 | 6 | 18 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 92 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |