PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0201 | City and Culture | Fall | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET |
Course Lecturer(s): |
Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of the City and Culture course is to teach students to read, understand and analyze the city in its various dimensions. Within the scope of the course, first of all, the concepts of city and culture and the relationship between them will be explained. |
The students who have succeeded in this course; 1. They will have a general knowledge of urban culture, 2. They will have information about the evolution of cities, 3. Will be able to compare the effects of different social and cultural groups in cities on urban space, 4. Will be able to discuss today's cities with many dimensions (social, political, historical, architectural, etc.). |
The historical background of the relationship between city and culture, the effect of globalization on the transformation and change of today's cities, the effort to create a brand city, the protection of cultural values, the concept of sustainability, the importance of public spaces (squares and streets), the spatial and social reflections of housing culture on cities will be evaluated. At the end of the semester, the student will be able to evaluate the relationship between city and culture in many aspects. |
Week | Subject | Related Preparation |
1) | Introduction: Explanation of the syllabus, giving information about the process. | Selection of the study topics |
2) | City Concept / Urban Culture | The list of the study topics |
3) | Transformation of Cities | |
4) | Post-Industrial City | |
5) | Global City | |
6) | Public Space | |
7) | Public Space -Midterm | |
8) | Pandemic and City | |
9) | Sustainability | |
10) | Housing Culture | |
11) | Student Presentations | |
12) | Student Presentations | |
13) | Student Presentations | All student presentations must be uploaded to the related folder in "itslearning" |
14) | Evaluation of the Semester |
Course Notes / Textbooks: | - |
References: | • Thorns, David C. (2004), "Kentlerin Dönüşümü: Kent Teorisi ve Kentsel Yaşam", Soyak Yayınları, İstanbul, Türkiye. • Atanur, G. ve Yaman, M. (Editörler) (Eylül 2016), "Kent Kültürü ve Kentlilik Bilinci Sempozyumu" Bildiri Kitabı, Bursa Kent Konseyi Bilimsel Yayınlar Dizisi-3, Bursa, Türkiye. • Turgut Yıldız, H. ve Eyüce, A. (Derleyenler) (Aralık 2007), "Kent, Kültür ve Konut", IAPS-CSBE Network Kitap Serisi:7, Bahçeşehir Üniversitesi, Uğur Eğitim Pazarlama ve Yayıncılık A.Ş., İstanbul, Türkiye. • Keyder, Ç. (Editör) (2006), "İstanbul: Küresel ile Yerel Arasında"Metis Yayınları, İstanbul, Türkiye. • Bali, R. N. (2009), "Tarz-ı Hayat’tan Life Style’a: Yeni Seçkinler, Yeni Mekanlar, Yeni Yaşamlar", İletişim Yayınları, İstanbul, Türkiye. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 30 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 12 | 2 | 24 |
Presentations / Seminar | 1 | 30 | 30 |
Midterms | 1 | 4 | 4 |
Final | 1 | 2 | 2 |
Total Workload | 102 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |