GEP0115 Introduction to Art HistoryBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0115 Introduction to Art History Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Instructor BANU BİLGİCİOĞLU
Recommended Optional Program Components: None
Course Objectives: The course introduces the students to the worlds of art by providing an understanding to the cultural impressions in diverse chronological and geographical settings with an interdisciplinary scope. This course focuses on the the basic concepts of architecture, sculpture and painting in Western and non-Western cultures.

Learning Outcomes

The students who have succeeded in this course;
•to develop a perspective on the history of art and the production of an artwork
•to develop a visual sensitivity to the universal and intercultural dimensions of art
•to illustrate the art trends, the artists and their works
•to define and use the art terms and the aesthetic concepts
•to compare the contemporary topics, the transitions and the trends in arts
•to present ideas about arts visually, orally and in a written form
•to comment on a work of art through its composition, topic and context

Course Content

What is Art, Who is the Artists? & Ancient Art and Archeology, Asian Arts “The Origin of Buddha Image” (Indian, Japan, China), Arts of the Middle Ages, Renaissance Art to Pre-Modern Styles.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is Art ? Who is Artist? WÖLFFLIN, H.,Sanat Tarihinin Temel Kavramları,İstanbul,1985
2) Ancient Art and Archeology GOMBRICH, Sanatın Öyküsü, Bölüm 1
3) Egyptian Art, Pyramids, Painting, Sculpture FREEMAN, Charles, Mısır, Yunan ve Roma: Akdeniz Uygarlıkları, Çev. Kemal Angı, Dost Kitabevi, Ankara, 2003. GOMBRICH, Sanatın Öyküsü, Bölüm 2
4) Ancient Greek Architecture FREEMAN, Charles, Mısır, Yunan ve Roma: Akdeniz Uygarlıkları, Çev. Kemal Angı, Dost Kitabevi, Ankara, 2003. CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002 GOMBRICH, Sanatın Öyküsü, Bölüm 3-4
5) Ancient Greek Art- Painting-Sculpture CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002 FRIEDELL, Egon, Antik Yunan’ın Kültür Tarihi, Dost Kitabevi, Ankara, 2003. GOMBRICH, Sanatın Öyküsü, Bölüm 3-4
6) Roman Art&Architecture -Cities WHEELER, Mortimer, Roma Sanatı ve Mimarlığı, Homer Kitabevi, İstanbul, 2005 GOMBRICH, Sanatın Öyküsü, Bölüm 6
7) Visit to İstanbul Archeology Museum
8) Asian Arts “The Origin of Buddha Image” (Indian-China, Japan etc…) GOMBRICH, Sanatın Öyküsü, Bölüm 7 ROWLAND, B., The Art and Architecture of India,Buddhist-Hindu-Jain,Penguin Books,1984 FISCHER, R.E., Buddhist Art and Architecture,Thames and Hudson,Londra 1993
9) Christianity and Early Christian Art (Byzantine Period) RODLAY, L., Byzantine Art and Archeology GOMBRICH, Sanatın Öyküsü, Bölüm 6
10) Arts of the Middle Ages (early European cities, cathedrals , minor arts) DUBY, George, Ortaçağ İnsanları ve Kültürü, İmge Kitabevi PANOFSKY, E., Gotik Mimarlık ve Skolastik Felsefe,Kabalcı Yayınevi,1998. PRIENE, Ortaçağ’da Kentler GOMBRICH, Sanatın Öyküsü, Bölüm 9-10
11) Renaissance Art and Artists (in Italy) MURRAY, P., The Architecture of the Italian Renaissance, Schocken Books, New York, 1970. ACKERMAN, James S., Distance Points: Essays in Theory and Renaissance Art and Architecture, MIT Pres, Cambridge, Ma BLUNT, Anthony, Artistic Theory in Italy 1450-1600, Oxford University Pres, London. BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları. GOMBRICH, Sanatın Öyküsü, Bölüm 12-13
12) Renaissance Art and Artists (in the North of Europe) BURKE, P., Rönesans, Babil Kitapları, İstanbul. GOMBRICH, Sanatın Öyküsü, Bölüm 14/17
13) Baroque Art GOMBRICH, Sanatın Öyküsü, Bölüm 19-20
14) Trends in Art LYNTON, N.,Modern Sanatın Öyküsü

Sources

Course Notes / Textbooks:
References: GOMBRICH, E.H., The Story of Art, Phaidon
BENTON, Jonetta Rebold- DI YANNI, Robert. Art and Culture, An Introduction to the Humanities, Volume I.
CROIX, Horst de la- TANSEY, Richard G., Gardner’s Art, Through The Ages “Ancient, Medivial and Non- Europan Art”, Ninth Edit
HARTT, Friedrich. Art, A History of Painting, Sculpture, Architecture, Fourth Edition.
LYNTON, N.,Modern Sanatın Öyküsü
BURKE, P., Rönesans, Babil Kitapları, İstanbul.
MURRAY, P., The Architecture of the Italian Renaissance, Schocken Books, New York, 1970.
ACKERMAN, James S., Distance Points: Essays in Theory and Renaissance Art and Architecture, MIT Pres, Cambridge, Ma
BLUNT, Anthony, Artistic Theory in Italy 1450-1600, Oxford University Pres, London.
BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları.
DUBY, George, Ortaçağ İnsanları ve Kültürü, İmge Kitabevi
PANOFSKY, E., Gotik Mimarlık ve Skolastik Felsefe,Kabalcı Yayınevi,1998.
PRIENE, Ortaçağ’da Kentler
RODLAY, L., Byzantine Art and Archeology
CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002
FRIEDELL, Egon, Antik Yunan’ın Kültür Tarihi, Dost Kitabevi, Ankara, 2003.
WÖLFFLIN, H.,Sanat Tarihinin Temel Kavramları,İstanbul,1985
ROWLAND, B., The Art and Architecture of India,Buddhist-Hindu-Jain,Penguin Books,1984
FISCHER, R.E., Buddhist Art and Architecture,Thames and Hudson,Londra 1993

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 15
Midterms 1 % 25
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Homework Assignments 1 20 20
Midterms 1 15 15
Final 1 20 20
Total Workload 97

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3