GEP0113 European ArtBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0113 European Art Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Assoc. Prof. LEWIS KEIR JOHNSON
Recommended Optional Program Components: None
Course Objectives: The course introduces the students the arts and culture of Europe from the middle ages to the modern era. By providing an thorough discussion of the artistic changes and movements this course provides the students with a general understanding of the artistic and cultural life in Europe.

Learning Outcomes

The students who have succeeded in this course;
•To enable students to analyze the artistic production from the middle ages to the modern era.
•To nurture a visual understanding of the international abd cross-cultural artistic production
•To teach the basic terminology of art and the basics of aesthetic theory
•To enable students to analyze, understand, and critique and artwork to write about it, to compare and contrast it with others
•To show how to analyze an artwork, to decode how the meaning is decoded and conveyed and what can be gained from it.

Course Content

Marilyn Stokstad, Art History: A View of the West, Volume 1, (based on Stokstad 3rd edition). Prentice Hall, 2008. ISBN 0131566105.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Jewish and Early Christian art: Catacombs and Dura Europos Constantinople and Early Byzantine Art Mosaics and Manuscripts Reading: Stokstad, Chapter 7: “Early Christian, Jewish and Byzantine Art,” to page 254. On-line sources: Selections from the Bible
2) BYZANTIUM AND ISLAM Byzantine icons Byzantium and Europe Stokstad, Chapter 8: “Islamic Art” On-line sources: Selections from the Qur’an, and from medieval geographers.
3) ARTS OF THE ISLAMIC WORLD. Mosque and palace. Luxury arts in the Islamic world. Celtic and Germanic arts of Northern Europe Stokstad, Chapter 9: “Early Medieval Art in Europe” On-line sources: Short selections from Beowulf
4) EARLY MEDIEVAL WEST Sutton Hoo ship burial
5) GOTHIC ART AND ARCHITECTURE The Gothic cathedral Gothic sculpture and decorative arts The Fourteenth Century in Europe Stokstad, Chapter 11: “Gothic Art of the Twefth and Thirteenth Centuries” and Chapter 12, “Fourteenth Century Art in Europe.”
6) Selection of Isms in European art
7) From Gothic to Renaissance: The Fourteenth Century in Italy Chapter 20, “Piety, Passion, and Politics: Fifteenth-Century Art in Northern Europe and Spain
8) Beauty, Science, and Spirit in Italian Art: The High Renaissance and Mannerism” Chapter 22
9) Humanism and the Allure of Antiquity: Fifteenth Century Italian Art” Chapter 21
10) Of Popes, Peasants, Monarchs, and Merchants: Baroque and Rococo Art Chapter 24
11) Neoclassicism and the Industrial Revolution Chapter 25
12) Modernism, modernity, and modern art. Paul Wood, “Introduction: The Avant-Garde and Modernism,” in The Challenge of the Avant-Garde, ed. Paul Wood (New Haven: Yale University Press, 1999): 7-31.
13) Sculpture and Photography: From Academy to Arcades Potts, The Sculptural Imagination
14) Revision

Sources

Course Notes / Textbooks: H.Wölfflin ,Sanat Tarihinin Temel Kavramları,İstanbul,1985
E. Gombrich, Sanatın Öyküsü, Istanbul, 1988
Marilyn Stokstad, Art History: A View of the West, Volume 1, (based on Stokstad 3rd edition). Prentice Hall, 2008.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Quizzes 5 % 10
Presentation 1 % 10
Project 1 % 10
Midterms 1 % 25
Final 1 % 35
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Presentations / Seminar 1 3 3
Project 1 10 10
Quizzes 5 2 10
Midterms 1 10 10
Final 1 20 20
Total Workload 95

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3