| NEW MEDIA | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ECO4224 | Industrial Organizations | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. DİMİTAR ASENOV SIMEONOV |
| Course Lecturer(s): |
Assist. Prof. DİMİTAR ASENOV SIMEONOV |
| Recommended Optional Program Components: | Optional Course Materials: videos, games, etc. |
| Course Objectives: | The course is about firms in markets. It focuses on firm behavior in imperfectly competitive markets. It analyzes the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. During the course we will approach this subject from both theoretical and applied perspectives. |
|
The students who have succeeded in this course; 1.Explain the role of profits in a market economy. 2.Set optimal prices and price discriminate. 3.Understand how price and non-price competition among firms affect economic welfare. 4.Predict industry-level changes using demand/supply analysis. 5.Analyze and evaluate models of competitive, oligopolistic, and monopoly markets. 6.Use game theory to predict how your actions influence those of others. 7.Analyze and evaluate how firms’ structure and conduct affect economic welfare and how these results feedback to effect structure and conduct. 8.Identify sources of market failure. 9.Explain the role of government competition policy. |
| The teaching methods of the course are Lecture, Reading, Technology-Enhanced Learning, Discussion and Problem Solving. Market Structure & Market Power, Price Discrimination & Monopoly, Product Variety & Quality under Monopoly Static & Dynamic Games, Anti-competitive behaviors, Mergers Teaching Methods and Techniques Used in the Course • Individual Study • Differentiation • Collaborative Learning • Reading • Discussion • Problem Solving • Lecture • Case Study Review |
| Week | Subject | Related Preparation |
| 1) | Introduction | PEPALL et al., Ch.1 |
| 2) | Basic microeconomics | PEPALL et al., Ch.2 |
| 3) | Market Structure & Market Power | PEPALL et al., Ch.3 |
| 4) | Technology & Costs | PEPALL et al., Ch.4 |
| 5) | Price Discrimination & Monopoly | PEPALL et al., Ch.5,6 |
| 6) | Product Variety & Quality under Monopoly | PEPALL et al., Ch.7 |
| 7) | Commodity Bundling & Tie-in Sales | PEPALL et al., Ch.8 |
| 8) | Midterm Exam | |
| 9) | Static Games: Quantity v. Price Competition | PEPALL et al., Ch.8 & 9 |
| 10) | Dynamic Games: First & Second Movers | PEPALL et al., Ch.11 |
| 11) | Entry Deterrence & Predation | PEPALL et al., Ch.12,13 |
| 12) | Price Fixing & Repeated Games | PEPALL et al., Ch.14 |
| 13) | Horizontal Mergers | PEPALL et al., Ch.16 |
| 14) | Vertical & Conglomerate Mergers | PEPALL et al., Ch.17 |
| Course Notes / Textbooks: | Industrial Organization: Contemporary Theory and Empirical Applications by PEPALL, RICHARDS and NORMAN, Blackwell Publishing, 4th or 5th edition. |
| References: | The Economist Businessweek HBR |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 1 | % 10 |
| Midterms | 1 | % 40 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 14 | 8 | 112 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 2 | 2 |
| Total Workload | 154 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. | |
| 2) | To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. | |
| 3) | To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. | |
| 4) | To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. | |
| 5) | To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. | |
| 6) | To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. | |
| 7) | To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. | |
| 8) | To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. | |
| 9) | To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. | |
| 10) | To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |