COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO4224 | Industrial Organizations | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. EMİN KÖKSAL |
Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
Recommended Optional Program Components: | Optional Course Materials: videos, games, etc. |
Course Objectives: | The course is about firms in markets. It focuses on firm behavior in imperfectly competitive markets. It analyzes the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. During the course we will approach this subject from both theoretical and applied perspectives. |
The students who have succeeded in this course; 1. Define market structure 2. Define market power 3. Analyze technology and costs 4. Analyze price discrimination under monopoly 5. Analyze product variety and quality under monopoly 6. Analyze quantity and price competition |
Market Structure & Market Power, Price Discrimination & Monopoly, Product Variety & Quality under Monopoly Static & Dynamic Games, Anti-competitive behaviors, Mergers |
Week | Subject | Related Preparation |
1) | Introduction & Basic microeconomics | |
2) | Market Structure & Market Power | |
3) | Price Discrimination & Monopoly | |
4) | Product Variety & Quality under Monopoly | |
5) | Commodity Bundling & Tie-in Sales | |
6) | Static Games: Quantity v. Price Competition | |
7) | Review | |
8) | Dynamic Games: First & Second Movers | |
9) | Entry Deterrence & Predation | |
10) | Price Fixing & Repeated Games | |
11) | Horizontal Mergers | |
12) | Vertical & Conglomerate Mergers | |
13) | Vertical Restraints | |
14) | Advertising, Market Power & Information |
Course Notes / Textbooks: | Industrial Organization: Contemporary Theory and Empirical Applications by PEPALL, RICHARDS and NORMAN (Blackwell Publishing, 2008, 4th edition) |
References: | The Economist Businessweek HBR |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 8 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Quizzes | 8 | 1 | 8 |
Midterms | 1 | 20 | 20 |
Final | 1 | 20 | 20 |
Total Workload | 146 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |