| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Assoc. Prof. ÇAĞLAR YURTSEVEN |
| Course Lecturer(s): |
Prof. Dr. NECİP ÇAKIR
Assoc. Prof. ÇAĞLAR YURTSEVEN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Introduction to Economics-I is an introductory level course that covers topics such as relative scarcity, efficiency and welfare, cost of choices, and market structures. Its primary aim is to develop a basic understanding of economic principles and issues. It develops your economic literacy and teaches you how economics relates to the everyday life of individuals, businesses and society in general. |
| Week |
Subject |
Related Preparation |
| 1) |
Orientation |
|
| 2) |
Ten Principles of Economics & Thinking Like an Economist |
MANKIW & TAYLOR 2nd ed., Ch.1, 2
MRU: 1. Introduction |
| 3) |
The Market Forces of Supply and Demand |
MANKIW & TAYLOR 2nd ed., Ch. 4
MRU: 2. Supply, Demand and Equilibrium |
| 4) |
Elasticity and Its Application |
MANKIW & TAYLOR 2nd ed., Ch. 5
MRU: 3. Elasticity and Its Application |
| 5) |
Supply, Demand & Government Policies |
MANKIW & TAYLOR 2nd ed., Ch. 6
MRU: 4. Taxes and Subsidies AND 6. Price Ceilings and Price Floors |
| 6) |
Review |
|
| 7) |
Consumers, Producers & the Efficiency of the Markets |
MANKIW & TAYLOR 2nd ed., Ch. 7
MRU 2: Supply, Demand and Equilibrium (Subsections Consumer Surplus and Producer Surplus) |
| 8) |
Midterm Exam |
|
| 9) |
The Costs of Production |
MANKIW & TAYLOR 2nd ed., Ch.13
MRU 9: Costs and Profit Maximization under Competition |
| 10) |
Firms in Competitive Markets |
MANKIW & TAYLOR 2nd ed., Ch.14
MRU 10: Competition and Invisible Hand |
| 11) |
Monopoly |
MANKIW & TAYLOR 2nd ed., Ch. 15
MRU 11: Monopoly |
| 12) |
Monopolistic Competition |
MANKIW & TAYLOR 2nd ed., Ch.16 |
| 13) |
Oligopoly & Game Theory |
MANKIW & TAYLOR 2nd ed., Ch.17 |
| 14) |
Final Review |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media. |
2 |
| 2) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
3 |
| 3) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
3 |
| 4) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
2 |
| 5) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
1 |
| 6) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
1 |
| 7) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
3 |
| 8) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
3 |
| 9) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
2 |
| 10) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
3 |
| 11) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
3 |
| 12) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
3 |
| 13) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
1 |
| 14) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
3 |