PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEN4058 | Bioeconomy | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. GÜLAY BULUT |
Recommended Optional Program Components: | There is none. |
Course Objectives: | This course is an introduction to the area of BioEconomy. The objective is to discuss the developments and opportunities in the areas of naturel products and biotechnology applications. |
The students who have succeeded in this course; 1.Recognize the concept of BioEconomy. 2.Discuss the areas of traditional BioEconomy and the Knowledge Based BioEconomy. |
The course covers the topics about BioEconomy and Knowledge Based BioEconomy. |
Week | Subject | Related Preparation |
1) | Introduction to Bioeconomy | Reading |
2) | Foreseeing the Emerging Bioeconomy | Reading |
3) | Drivers of BioEconomy | Reading |
4) | Population and Consumption | Reading |
5) | Food and Water | Reading |
6) | Healthcare | Reading |
7) | Technology | Reading |
8) | State of Bioeconomy Today | Reading |
9) | Institutional and Social Drivers | Reading |
10) | Business of BioEconomy | Reading |
11) | Emerging Business Models | Reading |
12) | Knowledge Based BioEconomy | Reading |
13) | Entrepreneurship in BioEconomy | Reading |
14) | Summary | Reading |
Course Notes / Textbooks: | Lecture notes, handouts, key papers will be distributed each week. |
References: | 1)Long Term Technological and Societal Challenge, The BioEconomy to 2030: Designing a Policy Agenda (www.oecd.org/futures/bioeconomy/2030). |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Homework Assignments | 14 | % 20 |
Presentation | 1 | % 10 |
Midterms | 1 | % 10 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 1 | 2 | 2 |
Homework Assignments | 14 | 2 | 28 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 146 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |