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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PSY1004	Essentials of Psychology	Spring	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. Öğr. Üyesi ITIR KAŞIKÇI
Course Lecturer(s):	Dr. Öğr. Üyesi HALE ÖGEL BALABAN Dr. Öğr. Üyesi BAHAR TANYAŞ Assoc. Prof. SİMAY İKİER Dr. Öğr. Üyesi ARZU KARAKULAK Assoc. Prof. OYA MORTAN SEVİ Dr. Öğr. Üyesi BEYZA TEPE COMOGLU Dr. Öğr. Üyesi BAŞAK TÜRKÜLER AKA Dr. Öğr. Üyesi SENA CÜRE RA CAN SOYLU
Recommended Optional Program Components:	"."
Course Objectives:	This course is designed to provide students with an introduction to and overview of the science and practice of psychology. In this course, you will gain an understanding of the scientific study of human behavior and mental processes by providing them an overview of the history, perspectives, theories, fields, and challenges of Psychology.

Learning Outcomes

The students who have succeeded in this course;
1. Identify the theoretical (e.g. cognitive, social psychology) and applied fields (e.g., health psychology) of psychology.
2. Have knowledge about main theories and approaches of psychology (e.g, behavioral, cognitive).
3. Define sensation and perception, and differentiate two concepts in daily life.
4. Have knowledge about learning theories and basic principles of conditioning.
5. Learn basic concepts in social psychology
6. Have knowledge about memory, different approaches about memory
7. Define motivation and learn basic approaches about motivation and emotion
8. Learn different perspectives about intelligence
9. Have knowledge about personality and some personality theories
10. Discuss stress and coping and have knowledge about their relation with health

Course Content

In this class main topics that will be covered, definition of psychology,sensation and perception,learning: the role of experience,social thinking and behavior,memory,motivation and emotion,intelligence,personality,adjusting to life: Stress, coping and health

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the class
2)	Introduction: What is psychology?
3)	Sensation and Perception
4)	Sensation and Perception
5)	Learning: The role of experience
6)	Social Thinking and Behavior
7)	Social Thinking and Behavior
8)	Memory
9)	Motivation and emotion
10)	Abnormal behaviors
11)	Intelligence
12)	Personality
13)	Adjusting to life: Stress, coping and health
14)	Review of the class

Sources

Course Notes / Textbooks:	Passer, M. W. & Smith, R. E. (2009). Psychology: The Science of Mind and Behavior (4th ed.). New York: McGraw-Hill.
References:	Passer, M. W. & Smith, R. E. (2009). Psychology: The Science of Mind and Behavior (4th ed.). New York: McGraw-Hill.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Homework Assignments	2	% 35
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	80
Homework Assignments	1	5
Midterms	1	2
Final	2	4
Total Workload		133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	1
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	1
4)	To be able to analyze primary and secondary research data for a variety of products and services.	1
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	3
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	4
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	4
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	3
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	3
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3