| PUBLIC RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PSY1004 | Essentials of Psychology | Spring | 3 | 0 | 3 | 5 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. ITIR KAŞIKÇI |
| Course Lecturer(s): |
Assist. Prof. HALE ÖGEL BALABAN Assist. Prof. BAHAR TANYAŞ Assoc. Prof. SİMAY İKİER Assist. Prof. ARZU KARAKULAK Assoc. Prof. OYA MORTAN SEVİ Assist. Prof. BEYZA TEPE COMOGLU Assist. Prof. BAŞAK TÜRKÜLER AKA Assist. Prof. SENA CÜRE RA CAN SOYLU |
| Recommended Optional Program Components: | "." |
| Course Objectives: | This course is designed to provide students with an introduction to and overview of the science and practice of psychology. In this course, you will gain an understanding of the scientific study of human behavior and mental processes by providing them an overview of the history, perspectives, theories, fields, and challenges of Psychology. |
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The students who have succeeded in this course; 1. Identify the theoretical (e.g. cognitive, social psychology) and applied fields (e.g., health psychology) of psychology. 2. Have knowledge about main theories and approaches of psychology (e.g, behavioral, cognitive). 3. Define sensation and perception, and differentiate two concepts in daily life. 4. Have knowledge about learning theories and basic principles of conditioning. 5. Learn basic concepts in social psychology 6. Have knowledge about memory, different approaches about memory 7. Define motivation and learn basic approaches about motivation and emotion 8. Learn different perspectives about intelligence 9. Have knowledge about personality and some personality theories 10. Discuss stress and coping and have knowledge about their relation with health |
| In this class main topics that will be covered, definition of psychology,sensation and perception,learning: the role of experience,social thinking and behavior,memory,motivation and emotion,intelligence,personality,adjusting to life: Stress, coping and health. Teaching methods and techniques used in this course include lecture, reading, and individual study. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the class | |
| 2) | The Science of Psychology | Lacombe, A., Dumper, K., Lovett, M., Perlmutter, M., Spielman, R. M., & Jenkins, W. (2022). Introduction to Psychology. |
| 3) | The Science of Psychology | Lacombe, A., Dumper, K., Lovett, M., Perlmutter, M., Spielman, R. M., & Jenkins, W. (2022). Introduction to Psychology. |
| 4) | Biology and Behavior | Sapolsky, R. M. (2017). Behave: The biology of humans at our best and worst. Penguin. |
| 5) | Attention and Perception | Ashcraft, M.K., & Radvansky, G.A.(2014). Cognition. Pearson. |
| 6) | Learning and Memory | Ashcraft, M.K., & Radvansky, G.A.(2014). Cognition. Pearson. |
| 7) | Current trends in Psychology: Brain-Computer Interfaces & Artifical Intelligence | Bouton, C. E., Shaikhouni, A., Annetta, N. V., Bockbrader, M. A., Friedenberg, D. A., Nielson, D. M., ... & Morgan, A. G. (2016). Restoring cortical control of functional movement in a human with quadriplegia. Nature, 533(7602), 247-250. Kangassalo, L., Spapé, M., & Ruotsalo, T. (2020). Neuroadaptive modelling for generating images matching perceptual categories. Scientific Reports, 10(1), 1-10. |
| 8) | Midterm | |
| 9) | Current trends in Psychology: Brain-Computer Interfaces & Artifical Intelligence | Bouton, C. E., Shaikhouni, A., Annetta, N. V., Bockbrader, M. A., Friedenberg, D. A., Nielson, D. M., ... & Morgan, A. G. (2016). Restoring cortical control of functional movement in a human with quadriplegia. Nature, 533(7602), 247-250. Kangassalo, L., Spapé, M., & Ruotsalo, T. (2020). Neuroadaptive modelling for generating images matching perceptual categories. Scientific Reports, 10(1), 1-10. |
| 10) | Theory of Mind and socio- emotional development | Bjorklund, D. F. & Blasi, C. H. (2012). Child and adolescent development: An integrated approach. Wadsworth. |
| 11) | Evolution of Social Behavior | Tomasello, M. (2014). The ultra-social animal. Europen Journal of Social Psychology. 44, 187– 194 |
| 12) | Intergroup Relationships: Discrimination | https://ebookcentral.proquest.com/lib/bahcesehir-ebooks/reader.action?docID=183305&query=intergroup+relationships |
| 13) | Stress & Mental health: A Biopsychosocial Approach | Eaton, W.W., & Fallin, F.D. (Eds.) (2019). Public Mental Health. (2nd Ed.) Oxford University Press. |
| 14) | Well Being & Coping | Lynn, S. J. , O'Donohue , W. & Liliefeld, S. O. (2014). Health, Happiness, and Well-Being : Better Living Through Psychological Science. |
| Course Notes / Textbooks: | |
| References: | • The Science of Psychology - Lecturer: İdil Işık Lacombe, A., Dumper, K., Lovett, M., Perlmutter, M., Spielman, R. M., & Jenkins, W. (2022). Introduction to Psychology. • Biology and Behavior - Lecturer: Can Soylu Sapolsky, R. M. (2017). Behave: The biology of humans at our best and worst. Penguin. • Attention and Perception - Lecturer: Hale Ogel Balaban Ashcraft, M.K., & Radvansky, G.A.(2014). Cognition. Pearson. • Learning and Memory - Lecturer: Simay Ikier Ashcraft, M.K., & Radvansky, G.A.(2014). Cognition. Pearson. • Current trends in Psychology: Brain-Computer Interfaces & Artificial Intelligence - Lecturer: Can Soylu & Berna Güler Bouton, C. E., Shaikhouni, A., Annetta, N. V., Bockbrader, M. A., Friedenberg, D. A., Nielson, D. M., ... & Morgan, A. G. (2016). Restoring cortical control of functional movement in a human with quadriplegia. Nature, 533(7602), 247-250. Kangassalo, L., Spapé, M., & Ruotsalo, T. (2020). Neuroadaptive modelling for generating images matching perceptual categories. Scientific Reports, 10(1), 1-10. 3 • Theory of Mind and Socio-emotional Development - Lecturer: Sena Cüre & Simge Ikier Bjorklund, D. F. & Blasi, C. H. (2012). Child and adolescent development: An integrated approach. Wadsworth. • Evolution of Social Behavior - Lecturer: Beyza Tepe Tomasello, M. (2014). The ultra-social animal. Europen Journal of Social Psychology. 44, 187– 194 • Inter-group Relationships: Discrimination - Lecturer: Bahar Tanyas https://ebookcentral.proquest.com/lib/bahcesehirebooks/reader.action?docID=183305&query=intergroup+relationships • Inter-group Relationships: Discrimination - Lecturer: Bahar Tanyas https://ebookcentral.proquest.com/lib/bahcesehirebooks/reader.action?docID=183305&query=intergroup+relationships • Stress & Mental health: A Biopsychosocial Approach - Lecturer: Oya Mortan Sevi Eaton, W.W., & Fallin, F.D. (Eds.) (2019). Public Mental Health. (2nd Ed.) Oxford University Press. • Well-being and Coping - Lecturer: B. Türküler Aka Lynn, S. J. , O'Donohue , W. & Liliefeld, S. O. (2014). Health, Happiness, and Well-Being : Better Living Through Psychological Science. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 5 | 70 |
| Midterms | 1 | 25 | 25 |
| Final | 1 | 35 | 35 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 2 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 1 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 4 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 2 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 1 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 1 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 1 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 1 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 1 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 1 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 1 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 1 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 1 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 1 |