Week |
Subject |
Related Preparation |
1) |
Introduction and Theoretical Foundations : Introduction to HCI, Human, Interaction and Computer |
Chapter 1, 2 and 3: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.” |
2) |
Introduction and Theoretical Foundations : Software Life Cycle and HCI, Project Planning, Analysis, Design and Evaluation |
Chapter 1-3: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.” |
3) |
Interaction design basics |
Chapter 5: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.” |
4) |
Design rules & usability |
Chapter 7: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.” |
5) |
Design Process and Evaluation
Optimizing the User Experience
Accessibility
Hardware & Software |
Chapter 1-4: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
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6) |
The Homepage
Page Layout
Navigation
Scrolling and Paging
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Chapter 5-8: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.” |
7) |
Headlines, Titles, and Labels
Links
Text Appearance
Lists
Screen-based Controls (Widgets)
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Chapter 9-13: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.” |
8) |
Graphics, Images and Multimedia
Writing Web Content
Content Organization
Search
|
Chapter 14-17: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.” |
9) |
Ergonomics |
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10) |
Usability & Mobile Usability |
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11) |
Usability Testing Metrics and Methods |
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12) |
Usability Testing Metrics and Methods |
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13) |
Usability testing |
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14) |
Usability testing |
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Course Notes / Textbooks: |
“Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration. [http://www.usability.gov/pdfs/guidelines.html]”
“Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall. [http://www.hcibook.com/e3/] “
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References: |
Zaphiris, P. & Kurniawan, S. (2007). Human-Computer Interaction Research in Web Design and Evaluation. London: IDEA Group Pub. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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