MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ACL4055 | Travel Writing | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN |
Recommended Optional Program Components: | none |
Course Objectives: | Students who take this course will understand and be able to identify the definition, traditional elements and development of travel narratives. By means of close reading of selected travel narratives, they will identify, compare and contrast travel writing traditions in different parts of the world. |
The students who have succeeded in this course; Students who complete this course will learn * to identify the literary, cultural, historical, political impact of travel narratives in different parts of the world. * the terminology related to travel writiıng theory • to identify recurrent themes in travel writing such as self-fashioning, the body, Orientalism, imaginative geography and the tourist gaze • to read critically several travel narratives by writers and explorers from different parts of the world • to discuss how this genre has evolved through time and place. |
Examples of travel writing from the 14th-2Oth century |
Week | Subject | Related Preparation |
1) | Introduction to Class | - |
2) | The Art of Travel | Reading |
3) | The Art of Travel | Reading |
4) | The Art of Travel | Reading |
5) | The Oxford Book of Exploration | Reading |
6) | The Oxford Book of Exploration | Reading |
7) | The Oxford Book of Exploration | Reading |
8) | Review | - |
9) | Amongst the Believers | Reading |
10) | Amongst the Believers | Reading |
11) | Amongst the Believers | Reading |
12) | Ghost Train to the Eastern Star | Reading |
13) | Ghost Train to the Eastern Star | Reading |
14) | Ghost Train to the Eastern Star | Reading |
15) | Final | - |
16) | Final | - |
Course Notes / Textbooks: | The Art of Travel by Alain de Botton The Oxford Book of Exploration ed. by Robin Hanbury Tenison Amongst the Believers by V.S.Naipaul Ghost Train to the Eastern Star by Paul Theroux |
References: | none |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 16 | % 10 |
Quizzes | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 15 | 1 | 15 |
Quizzes | 2 | 5 | 10 |
Midterms | 1 | 10 | 10 |
Final | 1 | 20 | 20 |
Total Workload | 97 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |