ACL2052 Introduction to Film StudiesBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ACL2052 Introduction to Film Studies Spring
Fall
3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ELİF BAŞ
Course Lecturer(s): Dr. Öğr. Üyesi ELİF BAŞ
Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components: None
Course Objectives: This course is a survey of the discipline of Film Studies, its methodologies, genres and histories. Through an examination of various cinematic forms, styles, and genres, roughly following a historical chronology, the course aims to develop the critical skills crucial to the discourse of Film Studies.

Learning Outcomes

The students who have succeeded in this course;
1-Trace the historical developments of world cinema and identify the causes and effects of those developments.
2-Demonstrate how the individual histories of national cinemas have affected international trends in producing, distributing, and exhibiting films.
3-Describe how the uses of the film medium have changed and standardized over time.
4-Explain how sociopolitical, technological, economic, and cultural circumstances have influenced the aesthetics of cinema at given junctures in history.

Course Content

Films and reading material related to history of cinema.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course. Film terminology.
2) Birth of the narrative form- D.W. Griffith – Birth of a Nation 1915 Reading.
3) Soviet Silent Cinema and the Theory of Montage Eisenstein: Battleship Potemkin 1925 (scene: The Odessa Steps) Reading.
4) German Cinema of the Weimar Period Robert Weine – Das Kabinet des Dr. Caligari 1920 Reading.
5) Golden Age of Hollywood – Charlie Chaplin Modern Times 1936
6) Classical Hollywood Cinema – Casablanca 1942
7) A Major Figure of the Studio Era: Hitchcock Alfred Hitchcock – The Birds 1963/or Psycho
8) Review and discussion.
9) Italian neorealism - De Sica– The Bicycle Thieves 1948 Reading.
10) La Dolce Vita - Federico Fellini Reading.
11) 1970’s era of cynicism: A nervous romance Woody Allen – Annie Hall 1977
12) Midterm, 2nd essay.
13) A German Horror: Das Experiment - Oliver Hirschbiegel 2001
14) Turkish cinema
15) Final.
16) Final.

Sources

Course Notes / Textbooks: History of Film / C. Ellis and Virginia Wright Wexman
A History of Narrative Film / David A. Cook
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 16 % 10
Presentation 1 % 15
Midterms 2 % 40
Final 1 % 35
Total % 100
PERCENTAGE OF SEMESTER WORK % 65
PERCENTAGE OF FINAL WORK % 35
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 16 48
Study Hours Out of Class 10 50
Midterms 2 40
Final 1 20
Total Workload 158

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2