COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
DES4913 | Visual Expression of Idea | Fall | 2 | 0 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor MURAD BABADAĞ |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of the course is to provide the student with theoretical and practical knowledge about the methods of obtaining conceptual content in communication channels that will be developed by using all representation languages used by these three disciplines by working together and side by side in a workshop in a way that can eliminate the scale difference in these different disciplines. |
The students who have succeeded in this course; - elimination of interdisciplinary scale differences - Increasing the ability of three different disciplines to work together - development of experiential thinking skills on content-form relations - experience on representational languages common to all three disciplines- define visual communication, - define iconography and conceptual metaphors, - demonstrate the basics of a visual construct, - design a visual entity with conceptual content. |
The content of the course consists of theoretical part and workshop studies that will make it possible to examine the theoretical infrastructure of the design activity at the conscious and unconscious level, and to understand how the designer actually establishes himself as an agent. It consists of verbal information in which the communication principles of all representation languages and conceptual construction are conveyed, and design examples in which the knowledge is applied. |
Week | Subject | Related Preparation |
1) | Introduction to the course. | |
2) | examination of philosophical base of designing | |
3) | Elements of graphic language. | |
4) | Elements of graphic language. | |
5) | Abstraction and conceptualization. | |
6) | Abstraction and conceptualization. | |
7) | Iconography in classical arts. | |
8) | Using metaphors in visual communication. | |
9) | Exercise 1: Brief, start. | |
10) | Exercise 2: Development. | |
11) | Exercise 1: Final and dicussion. | |
12) | Exercise 2: Brief, start. | |
13) | Exercise 2: Development. | |
14) | Exercise 2: Final and discussion. |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 12 | % 5 |
Homework Assignments | 2 | % 35 |
Preliminary Jury | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Study Hours Out of Class | 14 | 42 |
Homework Assignments | 2 | 6 |
Midterms | 1 | 1 |
Final | 1 | 2 |
Total Workload | 79 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |