Week |
Subject |
Related Preparation |
1) |
briefing about course, giving reading list and introduction,
tracing the first steps of philosophy before Ancient Greek. Explanation of mythology and identifing the context. First cosmological designs, preliminary thoughts about humankind |
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2) |
Ancient Greek thoughts Before Socrates, problem solving about life and existence at the tragedias
Parmenides,Platon,Socrates and after logic approaches about "good", "beauty" and existance( world od ideas, allegory of cave) |
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3) |
Parmenides,Platon,Socrates and after logic approaches about "good", "beauty" and existance( world od ideas, allegory of cave)
Thinking about freedom,happiness, good and beauty out of ethic for nikomakhos and Aristoteles |
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4) |
impact of individuality and social life at the Early christianity (nicaean consul, agustinius) differentiation between good and beauty |
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5) |
establishing world view with scolastic toughts,
invention of perspective, renaisance, reform and the rise of the individuality |
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6) |
Descartes, penetration sceptisism in to blief, necessity of intelligence for faith |
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7) |
Spinoza, first written utopias, working on potential worlds, scottich enlightment( Hume,Hobbes, Locke and social contract) |
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8) |
Enlightment!Necessarily Kant! Sapere aude!
Baumgarten and definition of aesthetic |
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9) |
Hegel and the up side down dialectic !
Nietszche, beyond the good and evil, will to power |
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10) |
Marx and corrected dialectic. The impact of industrial revolution to the social classes |
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11) |
Heidegger and existance(sein und zeit) individualisation on design, setting identities,state of belongings |
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12) |
Frankfurt school, Adorno, Horkheimer, to instrumentalisation of reason, dialectic of enlightment |
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13) |
Existantialism,Jean Paul Satre, Simon de Bevoir, Albert Camus |
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14) |
Deleuze and the metastabilisation of individual, Foucault, investigations about gender and identities, other current approaches |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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