| INDUSTRIAL PRODUCTS DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| DES2917 | Marks, Signs and Communication | Fall | 2 | 0 | 2 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL |
| Course Lecturer(s): |
Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL |
| Recommended Optional Program Components: | . |
| Course Objectives: | This course intends to make students question their implicit assumptions on design activity. Students are equipped with a perspective on meaning in design practice, i.e. an understanding indispensable for designers, both as designers of new products or critics of existing ones. |
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The students who have succeeded in this course; 1. Express an understanding of theories and models of communication and semiotics 2. Demonstrate ability to write, adapt, and critically evaluate reading materials 3. Develop analytical thinking 4. Demonstrate ability to encode and decode visual sign systems 5. Explore the semantic qualities of industrial design 6. Apply semantic qualities of industrial design to design process 7. Gain skills to conduct projects based on design and culture |
| In this course you will investigate the various ways in which products are given meaning and value, the way they are received and appreciated (or depreciated), with an emphasis on social, historical and cultural meanings and contexts. You will learn basic concepts and brief history of semiotics, advertising analysis, literature of product semantics, product analysis, and participate in workshops on product analysis and critical thinking. |
| Week | Subject | Related Preparation |
| 1) | Introduction to course and discussion on meaning | N/A |
| 2) | Basic Concepts of Semiology I: Saussure and Peirce | Fiske, John (1982) ‘Chapter 3: Communication, Meaning and Signs’, in Introduction to Communication Studies, London: Methuen, pp. 39-63. |
| 3) | Basic Concepts of Semiology II: Codes | Fiske, John (1982) ‘Chapter 4: Codes’, in Introduction to Communication Studies, London: Methuen, pp. 65-83. |
| 4) | Basic Concepts of Semiology III: Barthesian Semiotics | Fiske, John (1982) ‘Chapter 5: Signification’ in Introduction to Communication Studies, London: Methuen, pp.: 85-99. |
| 5) | Basic Concepts of Semiology IV: Ideology | Fiske, John (1982) ‘Chapter 9: Ideology and Meanings’ in Introduction to Communication Studies, London: Methuen, pp.: 165-188. Submission of assignment 1 |
| 6) | Barthesian Semiotics of the Object | Barthes, Roland (1994) ‘Semantics of the Object’, in The Semiotic Challenge, University of California Press, pp.: 179-190. Barthes, Roland (1972) ‘The New Citroen’, in Mythologies, Hill and Wang. |
| 7) | Student presentations: Semiotic analysis of an advertisement | Preparation for presentation |
| 8) | Product Semantics I - How is Semiotics used in design? | Submission of assignment 2 |
| 9) | Product Semantics II – “Design as Communication” | Krippendorff, Klaus; Butter, Reinhart (1984) Product Semantics: Exploring the Symbolic Qualities of Form. Scholarly Commons, pp.: 4-9. |
| 10) | Product Semantics III – “Design is Always a Message” | Krippendorff, Klaus; Butter, Reinhart (2007) Semantics: Meanings and Contexts of Artifacts. In Product Experience, eds. Hendrik N.J. Schifferstein and Paul Hekkert, New York: Elsevier, pp.: 1-25. Submission of assignment 3 |
| 11) | Product Semantics IV – Contemporary Discussions on Semantics | N/A |
| 12) | Product Semantics Workshop – Applying Semantics to Design Process | Submission of assignment 4 |
| 13) | Product Semantics Workshop – Applying Semantics to Design Process | Preparation for workshop |
| 14) | Product Semantics Workshop – Applying Semantics to Design Process | Preparation for workshop |
| Course Notes / Textbooks: | 1. Fiske, John (1982) Introduction to Communication Studies. London: Methuen. 2. Barthes, Roland (1994) The Semiotic Challenge. University of California Press. 3. Barthes, Roland (2012) Mythologies. New York: Hill and Wang. 4. Krippendorff, Klaus; Butter, Reinhart (1984) Product Semantics: Exploring the Symbolic Qualities of Form. Scholarly Commons. 8. Krippendorff, Klaus; Butter, Reinhart (2007) Semantics: Meanings and Contexts of Artifacts. In Product Experience, eds. Hendrik N.J. Schifferstein and Paul Hekkert, New York: Elsevier, pp.: 1-25. |
| References: | 1. Krippendorf, K. (2006). The Semantic Turn: A New Foundation for Design. Boca Raton: Taylor & Francis Group. 2. Silverman, Kaja (1983) ‘From Sign to Subject’, in The Subject of Semiotics, New York: Oxford University Press, pp.: 3-25. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Homework Assignments | 3 | % 55 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 2 | 26 |
| Study Hours Out of Class | 14 | 4 | 56 |
| Presentations / Seminar | 1 | 2 | 2 |
| Homework Assignments | 4 | 2 | 8 |
| Final | 1 | 2 | 2 |
| Total Workload | 94 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Having the theoretical and practical knowledge proficiency in the discipline of industrial product design | 4 |
| 2) | Applying professional knowledge to the fields of product, service and experience design development | 3 |
| 3) | Understanding, using, interpreting and evaluating the design concepts, knowledge and language | 4 |
| 4) | Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge | |
| 5) | Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them | |
| 6) | Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels | |
| 7) | Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods | 4 |
| 8) | To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions | |
| 9) | Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications | |
| 10) | Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. | 2 |
| 11) | Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures | |
| 12) | Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |