DES3032 Design ManagementBahçeşehir UniversityDegree Programs INDUSTRIAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INDUSTRIAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
DES3032 Design Management Spring 3 0 3 4

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor AYŞE EROL
Recommended Optional Program Components: Presentation of a design profession
Course Objectives: In today’s world design discipline has a very complex structure covering broad range of product, service, process and experience. New technologies, new materials and different manufacturing processes lead to new approaches in design. Severe competition in business environment has also change the understanding of design. Design has become an important agent of the competition, leverage for business, society and economy and it is expected to contribute to the overall success of the business. In this interdisciplinary context designers are expected to work in teams of people and contribute various stages such as design, production, marketing, management of budget and recourses and etc. This course aims to provide skills and understanding to managing this complex structure of processes and procedures.

Learning Outcomes

The students who have succeeded in this course;
1- display different kinds of skills and techniques used in the managemental processes (projects, people, processes, strategies, etc.) of design.
2- demonstrate strategy building, product development, problem-solving and decision making capabilities
3- display critical, analytical, evaluative and reflective competencies
4- develop an understanding of using design for differentiation, innovation and value creation in business environment
5- exhibit team working skills
6- correlate the relationship between design and other organizational functions
7- Examine methods of project and asset management suitable for art & design projects
8- Evaluate the relationship between project management approach and workflow strategy
9- Employ a workflow management system for a chosen project, monitoring progress throughout
10- Critically analyse workflow and management strategies, identifying areas of good practice and areas for improvement.

Course Content

This course introduces management of design as a strategic resource and embodies topics such as the value of design, the relationship of design with different functions of companies, management of design projects, advocating design through design policies and its relationswith science and technology policies, emerging practices and approaches in design management.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) introduction to design management & review of course syllabus
2) value of design
3) design thinking and strategy development
4) organizational structure in companies
5) marketing and design
6) managing the design process preparation of "consumer analysis & marketing analysis" assignment
7) managing the design process preparation of "user research" assignment
8) managing the design implementation preparation of "managing concept development process" assignment
9) design management in practice preparation of "managing product development process" assignment
10) advocating design: design policies preparation of "design brief" assignment
11) presentations preparation on presentation
12) presentations preparation on presentation
13) design management and emerging issues in design preparation of "project schedule & budget" assignment
14) case studies to explore aspects of design management

Sources

Course Notes / Textbooks: Angela Dumas and Henry Mintzberg, “Managing Design/Designing Management.” Design Management Journal.
Rizal Sebastian, “The Interface between Design and Management.” Design Issues.
Design Management Institute: 18 Views on the Definition of Design Management. In: Design Management Journal, Vol. 9, No. 3, p. 14-19, 1998, Design Management Institute.
Gorb, P. (1992) Design Management Education: A Personal Retrospective. In: Design Management Review, Vol. 3, No. 3.
Joziasse, F. (2000) Bringing Design Management Into the Fold. In: Design Management Review, Vol. 11, No. 4, p. 36-40.
References: Best, K. 2010. Fundamentals of Design Management, AVA Publishing SA.
Best,K. 2007. Design Management: Managing Design Strategy, Process and Implementation, AVA Publishing SA.
Borja de Mozota, B. 2003. Design Management: Using Design to Build Brand Value and Corporate Innovation, Allworth Press, New York.
Bruce M. & Bessant, J. 2002. Design in Business - Strategic Innovation through Design, Pearson Education, Essex.
Er, Ö., Er, H.A. & Manzakoğlu B.T 1996. ‘Tasarım Yönetimi: Tanım, Kapsam ve Uygulama, TÜSİAD Rekabet Stratejileri Dizisi No:13, İstanbul.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 6 % 20
Presentation 1 % 5
Midterms 1 % 15
Final 1 % 20
Paper Submission 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 80
PERCENTAGE OF FINAL WORK % 20
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 12 3 36
Study Hours Out of Class 3 5 15
Presentations / Seminar 1 3 3
Homework Assignments 6 5 30
Midterms 1 3 3
Paper Submission 1 5 5
Final 1 3 3
Total Workload 95

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution