| INDUSTRIAL PRODUCTS DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| DES2923 | Graphic Design | Spring | 1 | 2 | 2 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL |
| Course Lecturer(s): |
Instructor MATİLDE WOL Instructor MURAD BABADAĞ Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL |
| Recommended Optional Program Components: | .. |
| Course Objectives: | The primary objective of this course is to introduce students to the fundamentals of graphic design, research, composition, typography, the use of symbols and the psychological implications of colour in relation to their application across a broad spectrum of surfaces and materials. From initial concept through full-size rough layouts to a completed comprehensive presentation, the process is applied to a variety of design projects including logotype, packaging design, POP(Point of Purchase), posters, brochures and promotional pieces. |
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The students who have succeeded in this course; 1- identify the needs for graphic design analysis 2- review graphic design theoretical principles 3- review brand design principles 4- define the parts of a logotype 5- analyse world brands and typography 6- determine corporate needs and evaluate solutions to these needs |
| This course introduces basic principles and visual graphic hierarchy; corporate needs, brand, logo and package design analysis;design principles for corporate identity for the brand, corporate standards manual,posters, broshures and promotional pieces for corporate brands;knowledge of trade services, information on copyright laws, registration of trademarks and business structures. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course and syllabus review | |
| 2) | Intoducing the basic principles of graphic design and visual graphic hierarchy/ Analysing world brands and typografy | preparation of "Providing examples of different sector’s brands" assignment |
| 3) | Corporate needs analysis & work on preliminary concepts | preparation of "Choosing typografy" assignment |
| 4) | Research/Brand analogies; logotype’s drafts | preparation of "Examples of Turkish brands" assignment |
| 5) | Presenting concepts and pre-resolved designs | preparation of "Designing the corporate identity for the brand" assigment |
| 6) | Analysing the practicality of the logo in a package design | preparation of "design fine tuning" assignment |
| 7) | Midterm exam Presentation & Critique of "package design" assignment | preparation of "package design" assignment |
| 8) | Introduction to related trade services, information on copyright laws, registration of trademarks and business structures. | |
| 9) | Multi-Shops Research | preparation of "Choosing a brand for POP materials" assignment |
| 10) | Conducting corporate needs analysis and work on preliminary concepts-1 | preparation of "Creating 3D structure’s drafts" assignment |
| 11) | Conducting a corporate needs analysis and work on preliminary concepts-2 | Preparation of "Preparing dummys" assignment |
| 12) | Producing a draft corporate standards manual | preparation of "3D POP designs" assignment |
| 13) | Producing posters, broshures and promotional pieces for corporate brands-1 | |
| 14) | Producing posters, broshures and promotional pieces for corporate brands-2 |
| Course Notes / Textbooks: | okunacak makaleler haftalık olarak verilecektir reading material will be given in a weekly basis |
| References: | Krause,Jim. 2004. Design Basic Index, HOW Books. Carter, David E. 2005. American Corporate identity, HDI Harper Design International. Gardener, Bill&Fishel,Catharine. 2006. LogoLounge 2: 2,000 International Identities by Leading Designers, Rockport Publishers. Olins, Wolf. 1995. New Guide to Identity, Gower Pub Co. Offenhartz, Harvey. 1968. Point of Purchase Design, Van Nostrand Reinhold Trade. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 9 | % 50 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Application | 13 | 2 | 26 |
| Study Hours Out of Class | 3 | 4 | 12 |
| Presentations / Seminar | 1 | 2 | 2 |
| Homework Assignments | 9 | 2 | 18 |
| Midterms | 1 | 1 | 1 |
| Total Workload | 98 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Having the theoretical and practical knowledge proficiency in the discipline of industrial product design | 3 |
| 2) | Applying professional knowledge to the fields of product, service and experience design development | 4 |
| 3) | Understanding, using, interpreting and evaluating the design concepts, knowledge and language | 4 |
| 4) | Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge | 1 |
| 5) | Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them | |
| 6) | Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels | |
| 7) | Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods | 5 |
| 8) | To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions | |
| 9) | Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications | 4 |
| 10) | Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. | 5 |
| 11) | Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures | 3 |
| 12) | Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments | 2 |