PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN2022 | Software Engineering Analysis and Design | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. MEHMET ALPER TUNGA |
Recommended Optional Program Components: | None |
Course Objectives: | The students will have the ability of analyzing and designing of a software development process such as defining scope, describing problems, gathering system requirements, constructing data, object and process models and identifying alternative solution to apply feasibility analysis for decision making purposes. |
The students who have succeeded in this course; 1. Describe systems analysis and design concepts and define the components of information systems 2. Describe the essential phases of systems development 3. Describe project management tools and a number of systems analysis approaches for solving information system problems 4. Define scope of information system problems 5. Identify the problems, opportunities and directives that trigger the project 6. Define functional and nonfunctional system requirements, apply fact-finding techniques 7. Define actors and use cases, construct context and use case model diagrams 8. Construct data models and UML diagrams 9. Define the basic concepts and constructs of a process model and construct context, data flow, event and system diagrams 10. Identify alternative system solutions, define six types of feasibility, prepare cost-benefit analyses and system proposal reports |
The course content is composed of the basic concepts of systems analysis and design, the components of information systems, methods for developing information systems, project management, systems analysis approaches, scope definition phase, problem analysis phase , requirements analysis phase, use-cases, data modeling and analysis, process modeling, feasibility analysis and the system proposal. |
Week | Subject | Related Preparation |
1) | Introduction to Systems Analysis and Design | |
2) | The Components of Information Systems | |
3) | Systems Analysis Approaches | |
4) | Project Management | |
5) | Scope Definition and Problem Analysis Phases | |
6) | Requirements Analysis Phase | |
7) | Use Case Diagrams | |
8) | Use Case Scenarios | |
9) | Data Modeling and Analysis | |
10) | Data Modeling and Analysis | |
11) | UML Diagrams | |
12) | Process Modeling | |
13) | Feasibility Analysis and the System Proposal | |
14) | Project Presentations |
Course Notes / Textbooks: | Eric J. Braude and Michael E. Bernstein, Software Engineering: Modern Approaches 2ed, John Wiley & Sons, 2011, ISBN 978-0-471-69208-9 Lonnie D. Bentley and Jeffrey L. Whitten, Systems Analysis & Design for the Global Enterprise 7ed, McGraw Hill, 2007, ISBN-13 978-0-07-110766-2 |
References: | Yok |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 10 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |