PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN2001 | Programming Languages | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DUYGU ÇAKIR YENİDOĞAN |
Course Lecturer(s): |
Instructor DUYGU ÇAKIR YENİDOĞAN Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN Dr. Öğr. Üyesi BETÜL ERDOĞDU ŞAKAR Dr. Öğr. Üyesi SERKAN AYVAZ |
Recommended Optional Program Components: | None |
Course Objectives: | The students will have basic understanding of some of the fundamental concepts that underlie programming language syntax and semantics through a comparative study of several languages and their features. The students will be aware of several new programming language features and paradigms to gain the ability to study general conceptual linguistic issues of designing new languages and compilers. |
The students who have succeeded in this course; 1. Define basic concepts and categories of programming languages 2. Identify formal methods of describing syntax, attribute grammars and dynamic semantics 3. Describe the concept of binding, type checking, type equivalence, scoping and referencing environments 4. Define features of primitive variables, character string, ordinal, array, associative array, record, union, pointer and reference data types 5. Define arithmetic, relational and boolean expressions, type conversions, assignment statements, selection and iterative statements and unconditional branching 6. Describe fundamentals of subprograms, design issues for subprograms, local referencing environments, parameter-passing methods, overloaded subprograms and design issues for functions 7. Define the concept of abstraction, describing data abstraction and desing issues for abstract data types 8. Defining design issues for object-oriented languages and describing support for object-oriented programming in various programming languages such as Smalltalk, C++, Java, C#, Ruby 9. Analyse mathematical functions, fundamentals of functional programming languages such as Lisp, Scheme, ML, Haskell and Describing predicate calculus and theorem proving, features of logic programming and the basic elements of Prolog 10. Define exception and event handling in various programming languages such as Ada, C++, Java. |
The course content is composed of describing syntax and semantics, names, bindings, type checking and scopes, data types, expressions and assignment statements, control structures, subprograms, abstract data types, object-oriented programming, functional programming, logic programming, exception handling and event handling |
Week | Subject | Related Preparation |
1) | Introduction | Read the Syllabus and lecture notes of Chapter#1 & 2 |
2) | Describing Syntax and Semantics I | Read the lecture notes of Chapter#3 |
3) | Describing Syntax and Semantics II | Read the lecture notes of Chapter#4 |
4) | Names, Bindings, Type Checking and Scopes | Read the lecture notes of Chapter#5 |
5) | Data Types | Read the lecture notes of Chapter#6 |
6) | Expressions and Assignment Statements | Read the lecture notes of Chapter#7 |
7) | Control Structures | Read the lecture notes of Chapter#8 |
8) | Subprograms I | Read the lecture notes of Chapter#9 |
9) | Subprograms II | Read the lecture notes of Chapter#10 |
10) | Abstract Data Types | Read the lecture notes of Chapter#11 |
11) | Object-oriented Programming | Read the lecture notes of Chapter#12 |
12) | Exception Handling and Event Handling | Read lecture notes of Chapter#13 & 14 |
13) | Functional Programming | Read the lecture notes of Chapter#15 |
14) | Logic Programming | Read the lecture notes of Chapter#16 |
Course Notes / Textbooks: | Robert W. Sebesta, Concepts of Programming Languages, 8e, Pearson Education, Addison Wesley, 2008, ISBN 978-0-321-50968-0 |
References: | Yok |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 4 | % 20 |
Project | 1 | % 25 |
Midterms | 1 | % 15 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 8 | 4 | 32 |
Project | 1 | 28 | 28 |
Midterms | 1 | 28 | 28 |
Final | 1 | 35 | 35 |
Total Workload | 165 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |