PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN1901 | Introduction to Information Technologies | Spring | 0 | 2 | 1 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Dr. Öğr. Üyesi DİLEK KARAHOCA |
Recommended Optional Program Components: | None |
Course Objectives: | This course focuses on learning of computer hardware, operating systems, basic web site design, and office applications. Basic information technologies and software trends are going to be given in detail. Practical use of network and communication applications are going to be tought. Web site designing concepts and HTML programming will be learned. Also, internet navigation tools and their configuration will be considered. Office tools, such as word processing, spreadsheets, mail tools etc. are going to be considered. |
The students who have succeeded in this course; 1. Define and describe digital devices, data representation and processing. 2. Define and describe basic components of a PC and network structure. 3. Define and describe basics of operating systems. 4. Define and describe internet applications, services and related technologies. 5. Define and describe operations on word processing such as margin settings, structural modifications, headers, footers, quick styles, themes, etc. 6. Define and describe operations on spread sheets such as using built-in functions, formatting, creating charts, basic macro programming, etc. 7. Define and describe operations on presentation suite such as creating and designing slide shows, using effects and animations, etc. 8. Define and describe essentials of HTML and design web pages. 9. Define and describe basics of database structure and simple SQL operations. 10. Define and describe digital graphics and video, analyze implementation details on web pages. |
The course content is composed of computers and digital basics, LANs and WLANs, operating systems and file management, web and mail, word processing, spread sheets, presentation suite, fundamentals of designing web, databases, digital media and web editing. |
Week | Subject | Related Preparation |
1) | Computers and Digital Basics | |
2) | Computer Hardware (LANs AND WLANs) | |
3) | Computer Software (Operating Systems and File Management) | |
4) | Internet (Web and Mail) | |
5) | Word Processing (I) | |
6) | Word Processing (II) | |
7) | Spread Sheets (I) | |
8) | Spread Sheets (II) | |
9) | Spread Sheets (III) | |
10) | Presentation Suite | |
11) | Fundamentals of Designing Web | |
12) | Databases | |
13) | Digital Media | |
14) | Web editing |
Course Notes / Textbooks: | Computer Concepts 2010 Parsons and Oja ISBN: 0-324-78084-0 Discovering Computers 2010 Shelly and Vermaat ISBN: 0-495-80681-1 Computer Concepts: Illustrated Brief, 8th Edition Parsons And Oja ISBN: 0538749547 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 16 | % 10 |
Laboratory | 8 | % 10 |
Quizzes | 8 | % 20 |
Project | 2 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Project | 2 | 5 | 10 |
Homework Assignments | 4 | 1 | 4 |
Quizzes | 8 | 1 | 8 |
Midterms | 1 | 6 | 6 |
Final | 1 | 15 | 15 |
Total Workload | 71 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |