PSYCHOLOGY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
INE4102 | Strategic Management | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. AHMET BEŞKESE |
Course Lecturer(s): |
Assoc. Prof. AHMET BEŞKESE |
Recommended Optional Program Components: | None |
Course Objectives: | As a capstone course, the objectives of the course are to: CO1: Provide the students with a wholistic view of both a single business and a more complicated enterprise. CO2: Define the framework how companies formulate, implement, and evaluate strategies. CO3: Develop strategic decision making skills to analyze and deal with complex business problems. CO4: Develop an understanding for integrating the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc. |
The students who have succeeded in this course; I. Define general concepts related to strategic management II. Identify the stakeholders of a company III. Evaluate the mission and vision statements of a company IV. Define the key environmental factors having an impact on a company V. Analyze the opportunities and threats posed by the environment for a given company VI. Identify the value chain of any company VII. Explain the strengths and weaknesses of a company VIII. Define the competitive (business-level) strategies IX. Define the corporate-level strategies X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc. XII. Analyze a strategic management case |
Strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, competitive positioning, business development, value management, actions planning, business planning. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Main concepts in strategic management | |
3) | Corporate Mission, Goals, and Stakeholders | |
4) | Analyzing the External Environment of the Firm | |
5) | Analyzing the Internal Environment of the Firm | |
6) | Business-Level Strategy | |
7) | Corporate-level Strategy | |
8) | Tutorial, Midterm Exam | |
9) | Analyzing and Changing the Corporate Portfolio | |
10) | International Strategy | |
11) | Strategic Control and Corporate Governance | |
12) | Designing Organizational Structure | |
13) | Case Study Presentations | |
14) | Case Study Presentations and a General Overview |
Course Notes / Textbooks: | Johnson, G., Whittington, R. and Scholes, K.(2012). Fundamentals of Strategy, 2nd Edtn., Prentice Hall. |
References: | David, F.R. (2011). Strategic Management: Concepts, 13th Edtn., Pearson. Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill. Wheelen, T. L., Hunger, J. D. (2006). Strategic Management and Business Policy, 10th edtn., Pearson Prentice Hall, New Jersey, USA. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 14 | 60 |
Presentations / Seminar | 1 | 2 |
Project | 4 | 16 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 122 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills. | |
2) | To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior. | |
3) | To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques). | |
4) | To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies). | |
5) | To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas. | |
6) | To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization. | |
7) | To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies. | |
8) | To gain the basic knowledge and skills necessary for psychological assessment and evaluation. | |
9) | To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes. | |
10) | To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society. | |
11) | To have problem solving skills and to be able to develop the necessary analytical approaches for this. | |
12) | To be able to criticize any subject in business and academic life and to be able to express their thoughts. |