PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
INE3003 | Engineering Economy | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ELİF HAKTANIR AKTAŞ |
Course Lecturer(s): |
Dr. Öğr. Üyesi ADNAN ÇORUM Dr. Öğr. Üyesi ETHEM ÇANAKOĞLU Dr. Öğr. Üyesi ALPER CAMCI |
Recommended Optional Program Components: | N.A. |
Course Objectives: | The purpose of this course is to supplement engineering student’s technical training with the knowledge and capability to perform financial analysis especially in the area of capital investment. |
The students who have succeeded in this course; I. Explain the role of engineering economy and the concepts of time value of money II. Define financial factors regarding time and interest effect on money III. Define nominal and effective interest rates and inflation rate IV. Perform present worth and annual worth analysis to evaluate projects and investments V. Define the Rate of return and perform rate of return analysis to evaluate projects and investment |
Foundations of engineering economy Factors: How time and interest affect money Combining factors Nominal and effective interest rates Present worth analysis Annual worth analysis Rate of return analysis Inflation |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Foundations of engineering economy | |
3) | Factors: How time and interest affect money | |
4) | Factors: How time and interest affect money | |
5) | Combining factors | |
6) | Nominal and effective interest rates | |
7) | Nominal and effective interest rates | |
8) | Present worth analysis | |
9) | Present worth analysis | |
11) | Rate of Return Analysis: Multiple Alternatives | |
12) | Breakeven and payback analysis | |
13) | Effects of Inflation | |
14) | Effects of Inflation |
Course Notes / Textbooks: | 1. Chan S Park, Contemporary Engineering Economics, Global Edition, 6th edition, Pearson. 2. Blank & Tarquin (2012) Engineering Economy, 8th Ed. McGraw-Hill Inc. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Laboratory | 14 | % 15 |
Quizzes | 3 | % 15 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Application | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 4 | 56 |
Quizzes | 3 | 1 | 3 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 119 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |