PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4425 | Wissen Akademi - Mobile Operating Systems & Applications | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TEVFİK AYTEKİN |
Course Lecturer(s): |
Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi TEVFİK AYTEKİN Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN |
Recommended Optional Program Components: | none |
Course Objectives: | This course covers a comprehensive overview of mobile operating systems, application development, augmented reality, location based services, near-field communications (NFC), html 5.0 coded applications, and social networking based mobile applications. |
The students who have succeeded in this course; The students will learn the state-of-the-art mobile operating systems and applications. In this course, the students are expected to acquire a valuable knowledge on fundamentals of mobile application development as well as get a basic understanding of augmented reality, location based services, and near-field communications (NFC). In addition, they will gain hands-on experience in programming and setting up the most popular mobile operating systems developed by different manufacturers, such as Apple iOS 4.0, BlackBerry OS, Android OS, Nokia Ovi, and Samsung Bada. |
Mobile Technologies Introduction Global Mobile Trends Introduction to Mobile Operating Systems Apple iOS 4.0 BlackBerry OS Android OS Nokia Ovi Samsung Bada Location Based Services Html 5.0 coded Apps. Augmented Reality on Mobile Apps. Social networking based Mobile Apps. NFC (Near Field Communication) Projects |
Week | Subject | Related Preparation |
1) | Mobile Technologies Introduction | |
2) | Global Mobile Trends | |
3) | Introduction to Mobile Operating Systems | |
4) | Apple iOS 4.0 | |
5) | BlackBerry OS | |
6) | Android OS | |
7) | Samsung Bada | |
8) | Nokia Ovi | |
9) | Location Based Services | |
10) | Html 5.0 coded Applications. | |
11) | Augmented Reality on Mobile Applications. | |
12) | Social networking based Mobile Applications. | |
13) | NFC (Near Field Communication) | |
14) | Projects/presentations |
Course Notes / Textbooks: | yok |
References: | yok |
Semester Requirements | Number of Activities | Level of Contribution |
Field Work | 1 | % 10 |
Quizzes | 2 | % 20 |
Project | 1 | % 40 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 8 | 2 | 16 |
Homework Assignments | 4 | 5 | 20 |
Midterms | 1 | 20 | 20 |
Final | 1 | 20 | 20 |
Total Workload | 118 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |