| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| CMP4221 | Multimedia Systems and Communications | Spring Fall |
3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course teaches fundamental topics related to multimedia systems and analysis. A top-down analysis of video processing applications, algorithms, tools, and fundamentals. Applications include digital TV, computer games, cinema special effects, 3D TV, medical imaging, and forensics. Algorithms include motion estimation, filtering and restoration, de-interlacing and enhancement, interpolation and super-resolution, stereo and 3D video processing, coding, and compression standards. |
|
The students who have succeeded in this course; I. To be able to use fundamental signal processing knowledge to solve problems in multimedia data processing II. To acquire knowledge about working principles of various media devices and be able to combine them to build larger multi-media systems III. To practice programming fundamentals for the design and control of digital data processing and apply them to real world problems IV. To do research on theoretical concepts behind vision, imaging, colors and video by investigating basic processing techniques in detail V. To evaluate and analyze the mechanism among multimedia devices, their communication principles, to investigate the usage of these devices, hence to analyze the needs of community VI. To know the basic concepts in major fields of applied engineering ( computer vision, communications, data mining, sensors, human-computer interaction VII. To know applications of multimedia systems, to face the challenges and obtain a global view starting from theoretical concepts to big applications used in our daily life. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Multimedia Systems | |
| 2) | Introduction to Digital Images, Image Formats, Image Transformations | |
| 3) | Histograms, Normalization | |
| 4) | Convolution, Image Filtering Techniques | |
| 5) | Morphological Operations | |
| 6) | Blob Extraction, Blob Tracking | |
| 7) | Segmentation | |
| 8) | Image Features, Extraction and Modeling | |
| 9) | Introduction to Information Theory and Coding | |
| 10) | Image and Video Compression Techniques | |
| 11) | Basics of Computer Networks | |
| 12) | Image and Video Transmission | |
| 13) | Image and Video Classification | |
| 14) | Fundamentals of Big Data and Cloud Computing |
| Course Notes / Textbooks: | Digital Video Processing, A. Murat Tekalp, PEARSON Any other books related to subjects each week |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Project | 8 | 64 |
| Midterms | 1 | 18 |
| Final | 1 | 36 |
| Total Workload | 160 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
| 2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
| 3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
| 4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
| 5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
| 6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
| 7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
| 8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
| 9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
| 10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
| 11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
| 12) | To be able to identify and meet the demands of learning requirements. | 2 |
| 13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |