| MARKETING (ENGLISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GLA5502 | Globalisation and Business Strategy | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | RA MERVE ARITÜRK |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course provides an advanced coverage of the development and transformation of business enterprise within the global economy, by focusing on the business strategy and dynamics of institutional and organizational change resulted from today's globalization process. |
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The students who have succeeded in this course; I. Help students understand the business research process and why it takes time and money to do it right. II. Develop ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results. III. Improve teaming and group effectiveness skills IV. Develop skills in obtaining and interpreting secondary data using internet and library sources. V. Develop ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results. VI. Improve written and verbal communication skills. VII. Build up the knowledge of data analysis techniques. |
| The course includes the effect of structural, institutional, and organizational change upon the strategy of the business enterprises for survival and success in the contemporary hyper-competitive, technology-driven, fast-paced, uncertain environment. |
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Differences across countries | Reading |
| 3) | Organizing for global competition: The main forms and the role of history | Reading |
| 4) | Drivers of globalization | Reading |
| 5) | Strategies for global value creation: Adaptation, Aggregation, Arbitrage | Reading |
| 6) | Strategies for global value creation: The AAA Framework | Reading |
| 7) | Strategies for global value creation: The AAA Framework / Midterm | |
| 8) | Organizing for global competition: Innovation | Reading |
| 9) | Serving the poor profitably | Reading |
| 10) | E-Commerce in the global Environment | Reading |
| 11) | International transfer pricing (taxes and duties) | Reading |
| 12) | Business operating environment | Reading |
| 13) | World Class Business Environment | Reading |
| 14) | Review |
| Course Notes / Textbooks: | RGS: Chapter 1 "Semiglobalization and Strategy" "Trade and investment theory", Ch 6, Fundamentals of International Business |
| References: | Ohmae, K. (1989): Managing in a Borderless World, Harvard Business Review, May/June 1989 Levitt, Th. (1983): The Globalization of Markets, Harvard Business Review, May/June Perlmutter, H (1969). ‘The tortuous evolution of the multinational corporation’, Columbia Journal of World Business, Volume 4, pp. 9-18. Santos, Doz and Williamson, "Is your innovation Process Global?" MIT Sloan Management Review, 45 (4), 2005 Vachani, S. and N. Craig Smith (2004). ‘Socially responsible pricing: Lessons from the pricing of AIDS drugs in developing countries. California Management Review Article, HBSP #CMR300. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Quizzes | 1 | % 10 |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 20 |
| Project | 1 | % 10 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 14 | 51 |
| Study Hours Out of Class | 14 | 42 |
| Presentations / Seminar | 1 | 10 |
| Project | 1 | 15 |
| Homework Assignments | 1 | 10 |
| Quizzes | 1 | 10 |
| Final | 1 | 20 |
| Total Workload | 200 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |