Week |
Subject |
Related Preparation |
1) |
Introduction and Overview of the Course |
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2) |
The political economy of media / Key concepts |
“For a political economy of mass communications”, Graham Murdock & Peter Golding |
3) |
The political economy of media / Key concepts |
“The study of the political economy of the media in the twenty-first century”, Janet Wasko |
4) |
Media, Power and Democracy |
Readings from Louis Althusser, Antonio Gramsci and Herbert Schiller |
5) |
Manufacturing consent: the political economy of the mass media |
“Manufacturing consent: the political economy of the mass media”
Edward S. Herman/Noam Chomsky |
6) |
The political economy of the press and news value |
“The structure of foreign news: the presentation of the Congo, Cuba and Cyprus crises in four Norwegian newspapers”, Johan Galtung and Mari Ruge
“What Is News? Galtung and Ruge revisited”, Tony Harcup & Deirdre O'Neill |
7) |
Midterm |
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8) |
Introduction to political economy of new media |
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9) |
Alternative media |
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10) |
Alternative media and crowdfunding in the digital age |
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11) |
Net neutrality |
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12) |
The political economy of film industry
Discussion: The Post (movie) |
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13) |
A comparative analysis of media pluralism |
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14) |
Closing section: final review before final exam |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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