PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3106 | Cyberculture and Social Networks | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Course Lecturer(s): |
Dr. Öğr. Üyesi SİNAN AŞÇI |
Recommended Optional Program Components: | None. |
Course Objectives: | Aim of the course to help students develop advanced philosophical, historical and anthropological viewpoints on the issues of cyberculture and social networks and acquire the analytical skills necessary for putting this knowledge into practice. |
The students who have succeeded in this course; - will be develop a historical understanding of the notion of cyberculture, from which historical moment it has first been developed to later adventures of the term, - will be able to trace the notion of cyberculture in the contemporary world, through the different meanings and connotations it posesses today, - will develop advanced knowedge about the avant-garde and niche practices which can be brough together under the umbrella cyberculture as a term, - will be able to gather the skills required for a deep understanding of the importance in life of an ordinary person of the communication and interaction modalities which can be associated with cyberculture and of the significance social networks play within this framework. |
The main elements of the content of this course are composed of original texts that contribute to the generation of the term, studies with philosophical and anthropological approaches to the issue and texts and applications that deal with the place of cyberculture in the contemporary world. |
Week | Subject | Related Preparation |
1) | Culture vs. Digital Culture & Cyberculture | |
2) | History of the Internet | |
3) | Digital Technology and Society | |
4) | Digital Media in Everyday Life | |
5) | Self and Identity Online | |
6) | Subjectivity and Self-constitution | |
7) | Digital and Daily Practices of Self-representation | |
8) | Midterm | |
9) | Online Communities | |
10) | Digital Divide and Social Divisions | |
11) | Mobile - Network Culture | |
12) | Networked Media, Information and Democratic Discussion | |
13) | Algorithms | |
14) | Discussion of the overall topics |
Course Notes / Textbooks: | 1) Manovich, Lev (2009). “The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?” Critical Inquiry, Vol. 35, pp. 319-331. 2) Sauter, Theresa. “'What's on your mind?' Writing on Facebook as a tool for self-formation.” New Media & Society 16 (2014): 823-839. 3) Fred Turner, “Burning Man at Google: A Cultural Infrastructure for New Media Production,” New Media & Society, April 2009. 4) Wilson, S. M., & Peterson, L. C. (2002). The Anthropology of Online Communities. Annual Review of Anthropology, 31(1), 449–467. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 6 | 84 |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 131 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |