MANAGEMENT ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD4101 | Critical Media Analysis | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to provide students with necessary analytical tools to critically analyze media organizations, media texts and their larger social contexts. |
The students who have succeeded in this course; - will be able to develop critical analytical skills to understand, criticize and evaluate media texts in relation to their social contexts, - will be able develop high levels of media literacy skills, - will be able to develop a critical understanding of the media's role in the construction of social reality, - will be able to understand the significance of media in relation to meaning-making processes in people’s ordinary lives, - will be able to develop media awareness, - will be able to understand, discuss and evaluate research methods in the critical media analysis, - will be able to understand how people conceptualize the world by way of various media, - will be able to evaluate media texts as a struggle over power and in relation to knowledge and ideology, - will be able to discuss power and domination always with resistance. |
The theoretical framework of this course is based on critical theory and social constructivism. In the first half of the course, we analyze the role of media in relation to the concept of power. In the second half, we try to understand the media's role in the construction of reality. We follow the idea that reality is socially constructed and based on the mutual understanding between sides in the communication process. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | What is “critical” in media analysis? | |
3) | Marxism I | |
4) | Marxism II | |
5) | Other critical theories | |
6) | Structuralism | |
7) | Semiotics | |
8) | Midterm | |
9) | Feminism and research | |
10) | Narrative, Genre, Autuer, Star Analysis | |
11) | Pyschoanalysis | |
12) | Postmodernism and Postcolonialism | |
13) | Debates and Controversies in Communication | |
14) | Evaluation of the term before final |
Course Notes / Textbooks: | Stocchetti, Matteo and Kukkonen, Karin (2011) Critical Media Analysis: An Introduction for Media Professionals. Frankfurt: Peter Lang Beck, Andrew, Bennett, Peter and Wall, Peter (2004) Communication Studies: The Essential Resource. London: Routledge Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 5 | 70 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 113 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. | |
2) | identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. | |
3) | Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) | |
4) | Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. | |
5) | Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. | |
6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. | |
7) | Demonstrate effective communication skills in both oral and written English and Turkish. | |
8) | Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. | |
9) | Develop an awareness of professional and ethical responsibility. | |
10) | Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | |
11) | Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. | |
12) | Develop effective and efficient managerial skills. |