PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3105 | Social Movements and New Media | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Course Lecturer(s): |
Instructor MERT KAYHAN |
Recommended Optional Program Components: | None. |
Course Objectives: | The course is designed to provide students with basic principles, concepts and key issues in Sociology, Political Science, and (Social) Psychology with reference to the formation, rise and decline of social movements and how these both make use of and are represented in/with various media. Its purpose is also to introduce a sense of comparative and critical analysis with regards to social movements. |
The students who have succeeded in this course; 1. Distinguish a social movement from a protest, sit-up, petition campaign, online activism. 2. Have a critical understanding of slacktivism. 3. Compare and contrast digital and conventional social movements. 4. Have a critical understanding of the functionalisation of new media by social movements. 5. Have a critical understanding of the historical period against which a specific social movement is investigated and the use of respective media. |
Social movements are roughly defined as social change at local, national or global level. This change can take place in terms of affecting the human rights issues and concerns or policies, ethnic, national or gender equality issues, environmental and class changes driven by people rather than the governments of power regimes. This course will discuss the link between media technologies, including the digital and mobile ones and social movements of the recent past. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Printing Press and Modernity, Enlightenment | |
3) | Newspapers and French Nationalism | |
4) | Radio and National Socialism in Germany | |
5) | Television and Collective Paranoid in Cold War Years | |
6) | Film and Americanization, Europeanization in Africa | |
7) | Audio and Video Cassettes and Mobilization I | |
8) | Audio-Video Cassettes and Mobilization II | |
9) | Digital Media and Middle Eastern Spring I | |
10) | Digital Media and Middle Eastern Spring II | |
11) | Cell Phone and Crowd | |
12) | Twitter and Green Movement in Iran | |
13) | Social Movements and New Media: Where do we come from, where do we go now? | |
14) | Wrap-up session |
Course Notes / Textbooks: | 1) Generation as a Sociological Problem, David I. Kertzer, Annual Review of Sociology, Vol. 9 (1983), pp. 125-149. 2) Social Movements and New Media, Brian D. Load, Sociology Compass 2/6 (2008), pp. 1920–1933. 3) Alice Mattoni (2017) A situated understanding of digital technologies in socialmovements. Media ecology and media practice approaches, Social Movement Studies, 16:4,494-505, DOI: 10.1080/14742837.2017.131. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 6 | % 30 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 6 | 6 | 36 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 138 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |