Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD2908 Digital Culture and Media Spring 3 0 3 6

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s): Dr. Öğr. Üyesi SİNAN AŞÇI
Recommended Optional Program Components: None.
Course Objectives: This course will explore sociological understandings of youth cultures, tracing the socio-historical factors which facilitated the development of the modern youth market and critically evaluating the ways in which sociology has theorized the relationship between young individuals, popular culture and “traditional” and “new” media.

Learning Outcomes

The students who have succeeded in this course;
- account for the social and historical factors that facilitated the development of the modern youth market,
- critically assess key theoretical accounts factors of the relationship between youth and popular culture in a local and global context,
- reflect on the notions of youth, gender and ethnicity as they are represented in, shaped by, and articulated through popular culture,
- critically evaluate the relationship between youth cultures and “traditional” and “new” media,
- examine the theoretical relevance of the terms “subcultural” and “post-subcultural” in an understanding of contemporary youth cultures,
- connect themes and issues covered in the course to wider sociological debates.

Course Content

Themes covered within the course include young individuals and mass media, TV and film, cultural representations of youth style and gender, subcultural groups and ethnic identities, youth cultures and music scenes, young individuals and new technologies, and global and local youth cultures.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) An overview of the course’s content, objectives, learning methods, and tips for academic reading
2) Basic Concepts: Youth, Culture, Youth Media Studies
3) Sociological Understanding of Youth Style, Subcultures and Youth
4) Questioning Youth Culture - Generations & Transitions?
5) Transnational Youth Cultures
6) Mediatization of Culture
7) Midterm
8) Youth Culture and the Mass Media
9) Subcultures in Detail: Gendered Subcultures, Criminalized Subcultures
11) Subcultures in Detail: Virtual & Global Subcultures, Subculture as Performance & Style
12) Youth and Violence
13) Youth and Difference
14) Youth and Media (in General)


Course Notes / Textbooks: 1) Williams, Patrick J. (2007) ‘Youth Subcultural Studies: Sociological Traditions and Core Concepts’, Sociology Compass, 1/2: 572-593.
2) Nazan Maksudyan. 2011. “Orphans, Cities, and the State: Vocational Orphanages (Islahhanes) and Reform in the Late Ottoman Urban Space.” International Journal of Middle East Studies 43: 493-511.
3) Christine Elizabeth Griffin. 2010. “The trouble with class: Researching youth, class and culture beyond the ‘Birmingham School’.” Journal of Youth Studies 14 (3): 245-259.
4) Erll, A. (2014). Generation in literary history: Three constellations of generationality, genealogy, and memory. New Literary History, 45(3), 385-409.
5) Siibak, A., Vittadini, N., & Nimrod, G. (2014). Generations as media audiences: An introduction. Participations: Journal of Audience & Reception Studies, 11(2), 100-107.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 8 112
Quizzes 2 2 4
Midterms 1 2 2
Final 1 2 2
Total Workload 159

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. 5
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. 1
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. 2
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. 3
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. 4
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. 2
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. 3
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. 4
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. 3
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. 1