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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD4901 | Media, Diversity and Discrimination | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Course Lecturer(s): |
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Recommended Optional Program Components: | Lind, R. An (2009). Race/Gender/Media: Considering Diversity Across Audiences, Content, and Producers ISBN-10: 0205537359 |
Course Objectives: | Discrimination is one of the main and deepest problems of today’s media as it is also a main problem for all societies. On the other hand, diversity is one of the most popular concepts in media. Focusing on media’s role on creating and distributing stereotypes and cultural images, this course aims to inform students about major theories on media, diversity and discrimination issues, to develop a critical perspective on media coverage and to be an occasion for students to deeply discuss about current media content. |
The students who have succeeded in this course; The students who succeeded in this course; -will have general knowledge about theories on diversity and discrimination, -will be able to analyze media content in a more critical and ethical way, -will be aware of the importance of diversity in media content and the danger of discriminative stereotypes in media, -will be able to develop a critical understanding towards today’s media environment, -will be informed about the concept of media literacy , -will be aware of real life discrimination and diversity issues since they will be prepared a comprehensive report on those topics for the course. |
This course will first provide students main theories about concepts of diversity, identity, differences and respect in a social manner. Students will be introduced about current global debates on the relationship between media and diversity and will be stimulated to put on their ideas in the class about same debates. Then the course will be directed towards the issue of discrimination. Students will be introduced the concept and will be motivated to discuss the concept through many examples from the media. In almost all weeks, a fiction or documentary film will be shown about that week’s subject for seeing the subject from different perspectives as well as for analyzing the film from a diversity and discrimination point of view. Students will also finish a semester project the medium of which will be chosen by themselves about diversity and/or discrimination in real life. This can be a TV, radio, internet or newspaper/magazine report. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Key concepts: stereotypes, discrimination, media pluralism and diversity | |
3) | Cultural diversity and minority groups 1: race and ethnicity | |
4) | Cultural diversity and minority groups 2: religion and ethnicity | |
5) | Discussion: Fact-Checking 101 | |
6) | Peace studies: Structural and cultural violence | |
7) | Gender studies part 1: image, role and social conditions of women Gender studies part 2: representation of LGBTQI+ and sexual orientation | |
8) | People with disabilities and age discrimination Media representation of children and young people | |
9) | Media pluralism and diversity | |
10) | Media pluralism 2.0: Digital threats and democracy | |
11) | Discussion: Can an algorithm be racist? | |
12) | Presentations | |
13) | Presentations | |
14) | Review of the term |
Course Notes / Textbooks: | Eugenia Siapera. Cultural Diversity and Global Media: The Mediation of Difference. Sussex: Wiley Blackwell, 2010. John Fiske & John Hartley. Reading Television. London: Routledge, 2004. Laura Hurd Clarke. Facing Age: Women Growing Older in Anti-Aging Culture. New York: Rowman & Littlefield, 2011. |
References: | Eugenia Siapera. Cultural Diversity and Global Media: The Mediation of Difference. Sussex: Wiley Blackwell, 2010. John Fiske & John Hartley. Reading Television. London: Routledge, 2004. Laura Hurd Clarke. Facing Age: Women Growing Older in Anti-Aging Culture. New York: Rowman & Littlefield, 2011. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 15 |
Midterms | 1 | % 35 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 1 | 6 | 6 |
Project | 1 | 30 | 30 |
Final | 1 | 3 | 3 |
Total Workload | 151 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |