Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Course Lecturer(s): |
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
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Recommended Optional Program Components: |
Lind, R. An (2009). Race/Gender/Media: Considering Diversity Across Audiences, Content, and Producers
ISBN-10: 0205537359 |
Course Objectives: |
Discrimination is one of the main and deepest problems of today’s media as it is also a main problem for all societies. On the other hand, diversity is one of the most popular concepts in media. Focusing on media’s role on creating and distributing stereotypes and cultural images, this course aims to inform students about major theories on media, diversity and discrimination issues, to develop a critical perspective on media coverage and to be an occasion for students to deeply discuss about current media content. |
Week |
Subject |
Related Preparation |
1) |
Introduction to the course |
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2) |
Key concepts: stereotypes, discrimination, media pluralism and diversity |
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3) |
Cultural diversity and minority groups 1: race and ethnicity |
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4) |
Cultural diversity and minority groups 2: religion and ethnicity |
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5) |
Discussion: Fact-Checking 101 |
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6) |
Peace studies: Structural and cultural violence |
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7) |
Gender studies part 1: image, role and social conditions of women
Gender studies part 2: representation of LGBTQI+ and sexual orientation |
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8) |
People with disabilities and age discrimination
Media representation of children and young people |
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9) |
Media pluralism and diversity |
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10) |
Media pluralism 2.0: Digital threats and democracy
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11) |
Discussion: Can an algorithm be racist? |
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12) |
Presentations |
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13) |
Presentations |
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14) |
Review of the term |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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