NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4946	Video Clip Production	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ERKAN BÜKER
Recommended Optional Program Components:	None
Course Objectives:	This course aims to build both technical and creative skills of students to produce a music video. Compromise the rhythmic aspects of cinematographic expression. Identification for the phases of video clip production is performed over the hands on efforts for the projects.

Learning Outcomes

The students who have succeeded in this course;
1. Gain the ability to produce a video clip.
2 Gain the ability to prepare a video clip proposal.
3. Will be able to practice the conception of cinematographic rhythm.
4. Will be able to apply directing techniques on video clip.
5. Gain the ability to present and discuss video clip projects.
6. Will be able to compare and discuss video clip production in local and global markets.
7. Will be able to criticize the historical progress of video clip production in the world.

Course Content

This course aims to build both technical and creative skills of students to produce a music video. Compromise the rhythmic aspects of cinematographic expression. Identification for the phases of video clip production is performed over the hands on efforts for the projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to video clip production
2)	History of video clip production
3)	Video clip business in Turkey
4)	Principles of video clip production
5)	Rhytm and movement in video clip. Cinematografic expression of music.
6)	Designing a video clip. Working on students' projects	Designing a music video for a selected song. Prepare the synopsis.
7)	Progressing on students' video clip projects	Prepare the revised version of the video clip synopsis by applying the feedback of the previous class. Prepare the shot-list adjusted to the duration of the song.
8)	Preparation of a video clip proposal	Prepare a draft proposal for the video clip project
9)	Pre-production proposal presentations of students for their projects	Prepare the proposal for the video clip project
10)	Working on students' footage. Determination of the necessary extra shots.	Shooting the video clip
11)	Progressing on students's footage for their video clip projects	Shooting the required shots for the video clip project
12)	Editing	Capture the shots and perform the selection for the video clip project
13)	Rough cut presentation for video clip project	Prepare the rough cut of the video clip
14)	Presentation of the video clip projects	Finalizing the video clip projects

Sources

Course Notes / Textbooks:	-
References:	1. Various examples of music videos from around the world and award winning videos. 2. Sound and vision, Simon Frith & Andrew Goodwin, 1993 3. Experiencing music video: aesthetic and cultural context, Carol Vernallis, 2004 4. Making Music Videos, Lara M. Schwartz, 2007

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	7	% 30
Presentation	3	% 30
Project	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 80
PERCENTAGE OF FINAL WORK		% 20
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	7	1	7
Presentations / Seminar	3	7	21
Project	1	10	10
Homework Assignments	7	6	42
Total Workload			122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.