Week |
Subject |
Related Preparation |
1) |
Introduction to video clip production |
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2) |
History of video clip production |
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3) |
Video clip business in Turkey |
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4) |
Principles of video clip production |
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5) |
Rhytm and movement in video clip. Cinematografic expression of music. |
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6) |
Designing a video clip. Working on students' projects |
Designing a music video for a selected song. Prepare the synopsis. |
7) |
Progressing on students' video clip projects |
Prepare the revised version of the video clip synopsis by applying the feedback of the previous class. Prepare the shot-list adjusted to the duration of the song. |
8) |
Preparation of a video clip proposal |
Prepare a draft proposal for the video clip project |
9) |
Pre-production proposal presentations of students for their projects |
Prepare the proposal for the video clip project |
10) |
Working on students' footage. Determination of the necessary extra shots. |
Shooting the video clip |
11) |
Progressing on students's footage for their video clip projects |
Shooting the required shots for the video clip project |
12) |
Editing |
Capture the shots and perform the selection for the video clip project |
13) |
Rough cut presentation for video clip project |
Prepare the rough cut of the video clip |
14) |
Presentation of the video clip projects |
Finalizing the video clip projects |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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