BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV4946 | Video Clip Production | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ERKAN BÜKER |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to build both technical and creative skills of students to produce a music video. Compromise the rhythmic aspects of cinematographic expression. Identification for the phases of video clip production is performed over the hands on efforts for the projects. |
The students who have succeeded in this course; 1. Gain the ability to produce a video clip. 2 Gain the ability to prepare a video clip proposal. 3. Will be able to practice the conception of cinematographic rhythm. 4. Will be able to apply directing techniques on video clip. 5. Gain the ability to present and discuss video clip projects. 6. Will be able to compare and discuss video clip production in local and global markets. 7. Will be able to criticize the historical progress of video clip production in the world. |
This course aims to build both technical and creative skills of students to produce a music video. Compromise the rhythmic aspects of cinematographic expression. Identification for the phases of video clip production is performed over the hands on efforts for the projects. |
Week | Subject | Related Preparation |
1) | Introduction to video clip production | |
2) | History of video clip production | |
3) | Video clip business in Turkey | |
4) | Principles of video clip production | |
5) | Rhytm and movement in video clip. Cinematografic expression of music. | |
6) | Designing a video clip. Working on students' projects | Designing a music video for a selected song. Prepare the synopsis. |
7) | Progressing on students' video clip projects | Prepare the revised version of the video clip synopsis by applying the feedback of the previous class. Prepare the shot-list adjusted to the duration of the song. |
8) | Preparation of a video clip proposal | Prepare a draft proposal for the video clip project |
9) | Pre-production proposal presentations of students for their projects | Prepare the proposal for the video clip project |
10) | Working on students' footage. Determination of the necessary extra shots. | Shooting the video clip |
11) | Progressing on students's footage for their video clip projects | Shooting the required shots for the video clip project |
12) | Editing | Capture the shots and perform the selection for the video clip project |
13) | Rough cut presentation for video clip project | Prepare the rough cut of the video clip |
14) | Presentation of the video clip projects | Finalizing the video clip projects |
Course Notes / Textbooks: | - |
References: | 1. Various examples of music videos from around the world and award winning videos. 2. Sound and vision, Simon Frith & Andrew Goodwin, 1993 3. Experiencing music video: aesthetic and cultural context, Carol Vernallis, 2004 4. Making Music Videos, Lara M. Schwartz, 2007 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Homework Assignments | 7 | % 30 |
Presentation | 3 | % 30 |
Project | 1 | % 20 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 80 | |
PERCENTAGE OF FINAL WORK | % 20 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 7 | 1 | 7 |
Presentations / Seminar | 3 | 7 | 21 |
Project | 1 | 10 | 10 |
Homework Assignments | 7 | 6 | 42 |
Total Workload | 122 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment |