TEXTILE AND FASHION DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4540 Corporate Visual Identity Design Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SİNEM İNCE
Recommended Optional Program Components: None
Course Objectives: This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.

Learning Outcomes

The students who have succeeded in this course;
1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
2) Exploring differences in concept development.
3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
4) Develop an understanding of the critical relationship between product, environment, communication, and logo design.
5) Develop an understanding of how corporate identity is influenced by corporate business strategy.
6) Develop an understanding of the skills and attributes required to become a corporate designer.

Course Content

Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Corporate Visual Identity Design
2) Design principles of CVI Design
3) Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator)
4) Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator)
5) Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework.
6) Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator)
7) Reviewing sample designs
8) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
9) From Solution to Evaluation.
10) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator)
11) Product and Corporate Design.
12) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework.
13) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
14) Review For The Final Exam

Sources

Course Notes / Textbooks: Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Homework Assignments 2 % 20
Midterms 1 % 25
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 13 65
Homework Assignments 2 4
Midterms 1 4
Final 1 4
Total Workload 119

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework.
2) Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results.
3) Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose.
4) Recognizes textile raw materials and equipments.
5) Uses computer programs effectively in the garment and fabric surface design process.
6) Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment.
7) Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes.
8) Works in a programmed and disciplined manner in professional practices.
9) Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence.
10) Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations.
11) Establishes effective visual, written and verbal communication in the field of textile and fashion design.
12) Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues.
13) Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values.