MECHATRONICS ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4540 Corporate Visual Identity Design Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components: None
Course Objectives: This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.

Learning Outcomes

The students who have succeeded in this course;
1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
2) Exploring differences in concept development.
3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
4) Develop an understanding of the critical relationship between product, environment, communication, and logo design.
5) Develop an understanding of how corporate identity is influenced by corporate business strategy.
6) Develop an understanding of the skills and attributes required to become a corporate designer.

Course Content

Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Corporate Visual Identity Design
2) Design principles of CVI Design
3) Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator)
4) Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator)
5) Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework.
6) Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator)
7) Reviewing sample designs
8) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
9) From Solution to Evaluation.
10) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator)
11) Product and Corporate Design.
12) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework.
13) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
14) Review For The Final Exam

Sources

Course Notes / Textbooks: Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Homework Assignments 2 % 20
Midterms 1 % 25
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 13 65
Homework Assignments 2 4
Midterms 1 4
Final 1 4
Total Workload 119

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics, science and Mechatronics Engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems.
2) Identify, formulate, and solve complex Mechatronics Engineering problems; select and apply proper modeling and analysis methods for this purpose.
3) Design complex Mechatronic systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose.
4) Devise, select, and use modern techniques and tools needed for solving complex problems in Mechatronics Engineering practice; employ information technologies effectively.
5) Design and conduct numerical or pysical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Mechatronics Engineering.
6) Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Mechatronics-related problems.
7) Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. Write and understand reports, prepare design and production reports, deliver effective presentations, give and receive clear and understandable instructions.
8) Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself.
9) Develop an awareness of professional and ethical responsibility, and behave accordingly. Be informed about the standards used in Mechatronics Engineering applications.
10) Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Acquire knowledge about the effects of practices of Mechatronics Engineering on health, environment, security in universal and social scope, and the contemporary problems of Mechatronics engineering; is aware of the legal consequences of Mechatronics engineering solutions.