SOCIOLOGY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4540	Corporate Visual Identity Design	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components:	None
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.

Learning Outcomes

The students who have succeeded in this course;
1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
2) Exploring differences in concept development.
3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
4) Develop an understanding of the critical relationship between product, environment, communication, and logo design.
5) Develop an understanding of how corporate identity is influenced by corporate business strategy.
6) Develop an understanding of the skills and attributes required to become a corporate designer.

Course Content

Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Corporate Visual Identity Design
2)	Design principles of CVI Design
3)	Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator)
4)	Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator)
5)	Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework.
6)	Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator)
7)	Reviewing sample designs
8)	Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
9)	From Solution to Evaluation.
10)	Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator)
11)	Product and Corporate Design.
12)	Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework.
13)	Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
14)	Review For The Final Exam

Sources

Course Notes / Textbooks:	Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Homework Assignments	2	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	65
Homework Assignments	2	4
Midterms	1	4
Final	1	4
Total Workload		119

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2)	To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3)	To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4)	To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5)	To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6)	To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7)	To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8)	To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9)	To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10)	To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11)	To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12)	To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.