ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4540 | Corporate Visual Identity Design | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. |
The students who have succeeded in this course; 1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it. 2) Exploring differences in concept development. 3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client. 4) Develop an understanding of the critical relationship between product, environment, communication, and logo design. 5) Develop an understanding of how corporate identity is influenced by corporate business strategy. 6) Develop an understanding of the skills and attributes required to become a corporate designer. |
Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity. |
Week | Subject | Related Preparation |
1) | Introduction to Corporate Visual Identity Design | |
2) | Design principles of CVI Design | |
3) | Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator) | |
4) | Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator) | |
5) | Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework. | |
6) | Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator) | |
7) | Reviewing sample designs | |
8) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
9) | From Solution to Evaluation. | |
10) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) | |
11) | Product and Corporate Design. | |
12) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework. | |
13) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
14) | Review For The Final Exam |
Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 13 | 65 |
Homework Assignments | 2 | 4 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 119 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |