| AMERICAN CULTURE AND LITERATURE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4540 | Corporate Visual Identity Design | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. |
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The students who have succeeded in this course; 1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it. 2) Exploring differences in concept development. 3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client. 4) Develop an understanding of the critical relationship between product, environment, communication, and logo design. 5) Develop an understanding of how corporate identity is influenced by corporate business strategy. 6) Develop an understanding of the skills and attributes required to become a corporate designer. |
| Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Corporate Visual Identity Design | |
| 2) | Design principles of CVI Design | |
| 3) | Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator) | |
| 4) | Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator) | |
| 5) | Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework. | |
| 6) | Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator) | |
| 7) | Reviewing sample designs | |
| 8) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
| 9) | From Solution to Evaluation. | |
| 10) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) | |
| 11) | Product and Corporate Design. | |
| 12) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework. | |
| 13) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
| 14) | Review For The Final Exam |
| Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 65 |
| Homework Assignments | 2 | 4 |
| Midterms | 1 | 4 |
| Final | 1 | 4 |
| Total Workload | 119 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. | |
| 2) | Upon graduation, students will have developed the ability to discuss key issues in fluent English. | |
| 3) | Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. | 4 |
| 4) | Upon graduation, students will have gained broad knowledge of the American and English literary canons. | 4 |
| 5) | Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. | 4 |
| 6) | Upon graduation, students will have achieved in depth the understanding of contemporary American culture. | 3 |
| 7) | Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. | 3 |
| 8) | Upon graduation, students will be able to develop new projects individually or in teams. | 3 |
| 9) | Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. | 4 |