COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4638 | Innovation and Enterpreneurship | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course inspires entrepreneurial innovation and creativity through interactive lectures and case studies especially in contemporary issues. Students will gain awareness of entrepreneurial innovation sources, structures and dynamics. Students will develop individual and group skills for generating innovative ideas and find ways to apply these ideas to address current issues and problems in different industries and settings. |
The students who have succeeded in this course; Understanding of the sources of innovation opportunities and development of the skills to identify and analyze these opportunities for entrepreneurship and innovation. Understanding of the industry/market dynamics and factors for developing successful innovations and apply this understanding to innovations in sectors. Development of a personal skill set for creativity, innovation and entrepreneurship and specific concepts and tools for combining and managing creativity and innovation in an organizational setting. |
Philosophy of Thinking Differently, Innovation, Digital Innovation, Entrepreneurship, Sustainability of Innovation in Industries, Creating Value, Digitalizing Industry. |
Week | Subject | Related Preparation |
1) | 1.week: The Innovation Imperative | |
2) | The Social Enterprenuership and Innovation | |
3) | Globalisation, Development and Sustainability | |
4) | Recognising The Opportunity | |
5) | Sources of Innovation | |
6) | Searching for Opportunities | |
7) | Midterm Exam | |
8) | Finding The Resources | |
9) | Exploiting The Newtworks | |
10) | Developing New Products and Services | |
11) | Creating New Ventures | |
12) | Exploiting Knowledge and Intellectual Property | |
13) | Creating Value and Growing Ventures | |
14) | Learning to Manage Innovation |
Course Notes / Textbooks: | "Innovation and Enterprenuership" (2.Edition) John Bessant and Joe Tidd "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Eric Ries |
References: | "Innovation and Entrepreneurship" Peter F. Drucker |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 13 | % 10 |
Quizzes | 1 | % 10 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 65 | |
PERCENTAGE OF FINAL WORK | % 35 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 13 | 6 | 78 |
Homework Assignments | 2 | 3 | 6 |
Quizzes | 1 | 4 | 4 |
Midterms | 1 | 4 | 4 |
Final | 1 | 4 | 4 |
Total Workload | 135 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |