| Week |
Subject |
Related Preparation |
| 1) |
Developments in concepts related to marketing; relational marketing - customer relations management and related concepts. |
Lecture notes |
| 2) |
Internet and marketing; concepts of e-commerce and e-marketing |
Lecture notes |
| 3) |
Internet's impact on marketing strategies; marketing mix and e-marketing mix |
Lecture notes |
| 4) |
E-marketing strategies; e-models and related concepts |
Lecture notes |
| 5) |
E-marketing strategies; e-models and related concepts |
|
| 6) |
E-models: processes, infrastructure and building an example e-commerce website, preparing a business plan. |
|
| 7) |
Midterm Exam |
|
| 8) |
Evaluation of e-marketing models |
|
| 9) |
E-marketing models: marketplaces, C2C |
|
| 10) |
E-marketing models: Gatherers |
|
| 11) |
Payment systems and security |
|
| 12) |
Content providers and their relationship with e-marketing |
|
| 13) |
Communities and internet groups |
|
| 14) |
Mobil marketing, mobil commerce and new business models |
|
| Course Notes / Textbooks: |
Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
| References: |
Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
| |
Program Outcomes |
Level of Contribution |
| 0) |
Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality, |
|
| 1) |
Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications, |
|
| 1) |
1) Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality,
2) Broadening and deepening the knowledge about business administration at the master’s level based on the undergraduate level qualifications,
3) Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension,
4) Using theoretical and practical information and skills gained at the expertise level in the field business administration,
5) Analyzing problems requiring expertise in the field business administration by using scientific research methods,
6) Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results,
7) Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration,
8) Evaluating the knowledge related to the field of business administration through critical perspective,
9) Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations,
10) Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. |
|
| 2) |
Comprehending the interaction across various disciplines related to the field of business administration, and evaluating the knowledge and skills gained on an interdisciplinary dimension, |
|
| 3) |
Using theoretical and practical information and skills gained at the expertise level in the field business administration, |
|
| 4) |
Analyzing problems requiring expertise in the field business administration by using scientific research methods, |
|
| 5) |
Evaluating a problem in the business administration field independently, developing a way for solution, solving the problem and evaluating the results, |
|
| 6) |
Developing new strategic approaches to solve unforeseen complex issues in the business administration field through integrative and creative elaboration, |
|
| 7) |
Evaluating the knowledge related to the field of business administration through critical perspective, |
|
| 8) |
Communicating systematically the recent developments and one’s individual studies in the field of business administration to the groups within and outside the field via written, oral and visual presentations, |
|
| 9) |
Analyzing the social relations and the norms through critical perspective, developing effective relations, training leaders who are capable of sustaining these social relations, applying teamwork and managing risk and change in the field of business administration. |
|