MARKETING (ENGLISH, NON-THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MAR5502 | Introduction to Neuromarketing | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi BURÇAK PERKER |
Course Lecturer(s): |
Instructor NEŞE SARUHAN |
Recommended Optional Program Components: | Articles and videos |
Course Objectives: | The purpose of this course is explaining the students the latest developments about Neuromarketing |
The students who have succeeded in this course; The students who attend to this course will be able to implement neuromarketing practices in their companies. |
The content of this course is about the latest developments in the field of neuromarketing. |
Week | Subject | Related Preparation |
Course Notes / Textbooks: | Neuro Marketing - Patrick Renvoise / Christophe Morin - Thomas Nelson Publications - ISBN-13: 978-0785226802 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Identify core concepts of marketing and the role of marketing in business and society. | 5 |
1) | Ability to collect, process, and analyze consumer data to make informed marketing decisions | 3 |
2) | Knowledge of social, legal, ethical and technological forces on marketing decision-making. | 2 |
3) | Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness. | 3 |
4) | Ability to communicate the unique marketing mixes and selling propositions for specific product offerings. | 4 |
5) | Ability to construct written sales plans and a professional interactive oral sales presentation. | 2 |
6) | Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers. | 3 |
8) | Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information. | 3 |