| MARKETING (ENGLISH, NONTHESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5196 | New Venture Creation | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Instructor ORKUN ÖZKAN |
| Recommended Optional Program Components: | Non |
| Course Objectives: | This course will focus on tasks and skills needed to exercise general manager responsibilities as an enrepreneur. During the course, entrepreneurship from many perspectives and in many settings-ranging from high-tech start-ups to social entreprises will study and students will have a chance to evaluate the potential role that entrepreneurship may play in their future career. Course aims to educate students on applying all the major areas of expertise students learn throughout your curriculum in an integrative fashion as an entrepreneur. During the course students will deal with balancing competing demands placed on an entrepreneur. |
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The students who have succeeded in this course; Students will be able to I. Understand the special characteristics of an entrepreneurial manager. II. Analyse key entrepreneurial management approaches. III. Judge whether and how students want entrepreneurship to play a role in their career. IV. Analyse the Intellectual property and its role on trade. V. Analyse How Venture Capitalists Evaluate Potential Ventures |
| This course is structured in 3 modules: Firstly entrepreneurial management will explain and organization's structures will be analysed. At the second part, business models and elements of business plans will be studied. Final part of course based on assembling strategic resources and venture capitals will be studied. |
| Week | Subject | Related Preparation |
| 1) | Overview | Prereading |
| 1) | Introduction to the Entrepreneurship | Prereading |
| 2) | Introduction to Entrepreneurial Management A Prespective on Entrepreneurship CASE DISCUSSION: R&R | Prereading |
| 3) | Legal forms of organization in the Western World | Prereading |
| 4) | Legal Forms of Organizations in Turkey | Prereading |
| 5) | Recognizing Opportunities and Developing Business Models | Prereading |
| 6) | Tips on Writing Business Plans | PREREADİNG: Some Thoughts on Business Plans by William Sahlman; |
| 7) | Content of a Business Plan | Prereading |
| 8) | Mid-term Exam | |
| 9) | Business Model Analysis for the Entrepreneur | Prereading |
| 10) | Creativity and Innovations Five Ways to make your Company More İnnovative | Prereading |
| 11) | Assembling Strategic Resources İnvestors and Venture Capitalists Financing New Ventures How Venture Capitalists Evaluate Potential Ventures | Prereading |
| 12) | Legal Protection of Intellectual Property | Prereading |
| 14) | Splitting the Equity Benefits of Having an Independent Board; Choosing & Protecting a Name for a Business Splitting the Pie Benefits of having an Independent Board Choosing & Protecting a Name for a Business | Prereading |
| 15) | Final Exam |
| Course Notes / Textbooks: | Entrepreneurship, 2nd Edition, William Bygrave & Andrew Zacharakis, John Wiley & Sons, Inc. , 2008 |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 69 |
| Project | 13 | 30 |
| Homework Assignments | 13 | 30 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |