Week |
Subject |
Related Preparation |
1) |
What is story? Different narrative styles.
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2) |
Visual story telling tools used by the artist.
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Working on the assignments.
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3) |
Statement, Design and Atmosphere. Understanding “Blade Runner” and “Seven”.
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Working on the assignments. |
4) |
Breaking-down a script and designing emotional rhythm.
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Working on the assignments. |
5) |
Designing visual system and all components of it. Other art forms to collaborate.
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Working on the assignments. |
6) |
Designing a shot with using graphic components in order to create dramatic tension. All considerations to make a coverage on a scene.
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Working on the assignments. |
7) |
Assessment for the assignment
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Working on the assignments. |
8) |
What is art What is Craft? Society, culture and target audience.
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Working on the assignments.
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9) |
Pre-visualizing, working with story boards. Pre production.
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Working on the assignments. |
10) |
Narrative use of light, camera and working with a director of photography. Comparison between film and digital.
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Working on the assignments. |
11) |
Directing T.V. Commercials.
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Working on the assignments. |
12) |
Directing music videos. Visual system on Experimental Filmmaking.
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Working on the assignments. |
13) |
Components of production designing.
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Working on the assignments.
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14) |
Cognitive perception of audience and manipulating emotions.
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Final Project |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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