| COMMUNICATION DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD2130 | Graphic Design | Spring | 2 | 2 | 3 | 8 |
| Language of instruction: | English |
| Type of course: | Must Course |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor DİDEM WONG Dr. Öğr. Üyesi İPEK TORUN |
| Recommended Optional Program Components: | Basic Design, Typography, History of Graphic Design, Corporate Identity Design, Packaging |
| Course Objectives: | This course concentrates on the organization of visual information. Students explore the basics of how to control what people see when they look at a design work. Understanding how to apply design concepts to the presentation of informative or persuasive material is crucial to communicating with an audience. Typography, image, space, color, and form integrates to apply the language of visual design. |
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The students who have succeeded in this course; 1) Visualize concepts. 2) Recognize basic graphic design principles and apply them to their work. 3) Gain understanding and ability to apply the language of visual design. 4) Use composition, components, and concepts in graphic design. 5) Produce graphic design materials and visuals to apply in their projects. 6) Exhibit critical thinking skills in the formation of graphic design. 7) Identify target market and its function in relationship to design. 8) Display ability to profile audiences for succesful presentation techniques. 9) Meet industry expectations and requirements. |
| 1.Week : Introduction, syllabus overview, expectations 2.Week : Project 1: Poster Design Graphic design objects overview 3.Week : Studio Project 1 in progress. Content Concept development Target audience 4.Week : Critiques Project 1 in progress. Five different layouts (grid layouts) Sketches Group discussion 5.Week : Critiques Project 1 in progress. Test mock up Group discussion 6.Week : PROJECT 1 DUE 7.Week : Studio Project 2: Catalog Design 8.Week : Studio Project 2 in progress. Content Concept development Target audience 9.Week : Critiques Project 2 in progress. Five different layouts (grid layouts) Sketches Group discussion 10.Week : Critiques Project 2 in progress. Test mock up Group discussion 11.Week : PROJECT 2 DUE 12.Week : Studio Project 3 in progress. Content Concept development Target audience 13.Week : Critiques Project 3 in progress. Five different layouts (grid layouts) Sketches Group discussion 14.Week : Project 3 Final Critiques before the final submission deadline. |
| Week | Subject | Related Preparation |
| 1) | Introduction, syllabus overview, expectations Graphic design objects overview | pre-information on course content |
| 2) | Project1 Historical Reference: Islamic Art Subject: logotype, logo in motion, invitation & promotional print object Lecture | research on islamic art and logo and cooperate identity design |
| 3) | Studio Project 1 in progress. Concept development Target audience | Concept development |
| 4) | Critiques Project 1 in progress. Sketches Group discussion | process |
| 5) | Critiques Project 1 in progress. Test mock up Group discussion | process |
| 6) | Project 1 due | process |
| 7) | Studio Project 2: Historical Reference: Art Deco OR Art Nouveau Logo and stationary (letterhead, business card, envelope) + menu for Yellow Submarine Restaurant. | research and Art Deco or Art Nouveau and menu design |
| 8) | Studio Project 2 in progress. Content Concept development Target audience | process |
| 9) | Critiques Project 2 in progress. Sketches Group discussion | process |
| 10) | Critiques Project 2 in progress. Test mock up Group discussion | process |
| 11) | P2 due | process |
| 12) | Studio Project 3: Historical Reference: Your preference of a design movement or style Subject: Graphic Story Telling Content Concept development | research |
| 13) | Critiques Project 2 in progress. Sketches Group discussion | process |
| 14) | Project 3 Final Critiques before the final submission deadline. | process |
| 15) | final project progress | final project progress |
| 16) | final critique |
| Course Notes / Textbooks: | Will be given weekly. |
| References: | How, Print, Communications Arts, CMYK Magazines/Dergileri |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Application | 4 | % 40 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Application | 4 | 16 |
| Study Hours Out of Class | 14 | 112 |
| Final | 1 | 4 |
| Total Workload | 188 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Create design oriented application for the visual communication design field. | 5 |
| 2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 5 |
| 3) | Qualify in design directing through analysis and design processes. | 5 |
| 4) | Display creative thinking, approach and production process skills. | 5 |
| 5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | 5 |
| 6) | Identify complementary design solutions in the visual field in order to solve communication problems. | 5 |
| 7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | 5 |
| 8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 5 |
| 9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | 4 |
| 10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 5 |
| 11) | Perform necessary time management in order to complete a visual communication design project. | 5 |
| 12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | 4 |
| 13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | 5 |
| 14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 5 |