Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3146 Concept Development Spring 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s): Instructor MATİLDE WOL
Recommended Optional Program Components: None
Course Objectives: This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions.

Learning Outcomes

The students who have succeeded in this course;
1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem,

2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution.

3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples,

4) Manage the pace of their projects from conception to completion.

5) Evaluate the quality of their work in terms of the communication objective and the design solution.

6) Discuss the effectiveness of communication in graphic design and art projects.

7) Systematically and effectively plan advertising

8) Demonstrate an understanding the design and publishing process by successfully publishing a document.

9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds.

10) Demonstration experiments provide an insight into the realization of the a concept.

Course Content

Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction.
2) What to do Before Creating a Design Concept, Type Concept In Graphic Design,
3) Defining the problem, Basic Guidelines for Brainstorming
4) Process For Creating a Concept Who? What? When? Where? Why? How?
5) Concept ideation, generation, evaluation, modification and validation.
6) The evolutionary approach and Problem Solving Techniques
7) Review of the term
8) How Concept Leads Design, Morphological Analysis, Manipulative Verbs
9) Analogy and Metaphor
10) Trigger Concepts
11) Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place, 
Time, Position, State.
12) Presentatıon 1
13) Presentation 2
14) Review of the term


Course Notes / Textbooks: Reading Material Will Be Given On Weekly Basis

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 15 % 10
Quizzes 3 % 10
Homework Assignments 2 % 20
Midterms 1 % 20
Final 1 % 40
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 53
Homework Assignments 14 14
Quizzes 3 3
Midterms 1 5
Final 1 6
Total Workload 123

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.