ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3146 | Concept Development | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor MATİLDE WOL |
Recommended Optional Program Components: | None |
Course Objectives: | This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions. |
The students who have succeeded in this course; 1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem, 2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution. 3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples, 4) Manage the pace of their projects from conception to completion. 5) Evaluate the quality of their work in terms of the communication objective and the design solution. 6) Discuss the effectiveness of communication in graphic design and art projects. 7) Systematically and effectively plan advertising 8) Demonstrate an understanding the design and publishing process by successfully publishing a document. 9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds. 10) Demonstration experiments provide an insight into the realization of the a concept. |
Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester. |
Week | Subject | Related Preparation |
1) | What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction. | |
2) | What to do Before Creating a Design Concept, Type Concept In Graphic Design, | |
3) | Defining the problem, Basic Guidelines for Brainstorming | |
4) | Process For Creating a Concept Who? What? When? Where? Why? How? | |
5) | Concept ideation, generation, evaluation, modification and validation. | |
6) | The evolutionary approach and Problem Solving Techniques | |
7) | Review of the term | |
8) | How Concept Leads Design, Morphological Analysis, Manipulative Verbs | |
9) | Analogy and Metaphor | |
10) | Trigger Concepts | |
11) | Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place, Time, Position, State. | |
12) | Presentatıon 1 | |
13) | Presentation 2 | |
14) | Review of the term |
Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 15 | % 10 |
Quizzes | 3 | % 10 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 53 |
Homework Assignments | 14 | 14 |
Quizzes | 3 | 3 |
Midterms | 1 | 5 |
Final | 1 | 6 |
Total Workload | 123 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |